7 Quick Ideas You Can Change On Your Website To Attract More Customers.

How frequently do you update your website? Truth is no business is ever done with their website.  The time of static webpages is dead.  Access to dynamic sites makes it easy to change content regularly and affordably.  If you don't update something on your website, even if it is writing a blog post, your competition …

5 Places Where Companies Are Now Investing Their Marketing Dollars

Remember The Circus? I saw the movie The Greatest Showman last week. It stars Hugh Jackman as P.T. Barnum, the famed visionary and marketing genius behind the Barnum and Bailey Circus. I loved this movie among other things because of all the marketing references and activities used by Barnum as he grew his new business. …

Learn How to Launch a B2B Facebook Marketing Campaign in 7 Easy Steps

Talk about a public grilling! Last week nearly 100 lawmakers in the House and Senate interrogated Mark Zuckerberg about the company's handling of user information. This issue is so serious the social media giant's privacy standards have been put into question. For a business owner and marketer like myself, this is just No Bueno. Most …

6 Marketing Trends To Take Advantage of in 2018

How are your marketing activities performing? First quarter is almost over.  How are your marketing activities performing?  Are you getting the results you expected?  If the answer is NO, you’re not alone.  The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals.  Another challenge is that your …

4 Marketing Ideas Guaranteed To Improve Your Website User Engagement.

Is your website moving visitors to interact more with your content, products or service offerings? Your website is your store. It’s not enough that people walk into the store. They need to have an experience; engage with the employees; learn more about the merchandise; and ultimately buy.  Website engagement might be clicked links, comments, online …