How T-Mobile Changed Social; The 4 Facebook Strategies; House of Peru Comes to Balboa Park

John Legere, CEO of T-Mobile, has changed the face of Social Media one recipe at a time.  How committed is T-Mobile? To the point of answering many questions and comments within an hour of the original post going live.  Are you shopping for a new phone plan today? No.  But down the line when you …

Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.

Lego Uses Social Media To Enhance The Customer Experience

I grew up with LEGOs, they were a staple of my childhood.  Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment.  It was social media and the customer experience that reinvented the block toy manufacturer and turned it …

How To Use A Simple Six-Point Formula To Find More Customers On Social Media

Over 70% of adults use some form of Social Media, and Facebook is the most widely used platform (Pew Research).  In this article I’ll show you a Six-Point Formula you can use to find more customers using Facebook Marketing. But how does Facebook Marketing drive results? Producing leads. Using Facebook marketing tools, businesses can target …

5 Places Where Companies Are Now Investing Their Marketing Dollars

Remember The Circus? I saw the movie The Greatest Showman last week. It stars Hugh Jackman as P.T. Barnum, the famed visionary and marketing genius behind the Barnum and Bailey Circus. I loved this movie among other things because of all the marketing references and activities used by Barnum as he grew his new business. …

Learn How to Launch a B2B Facebook Marketing Campaign in 7 Easy Steps

Talk about a public grilling! Last week nearly 100 lawmakers in the House and Senate interrogated Mark Zuckerberg about the company's handling of user information. This issue is so serious the social media giant's privacy standards have been put into question. For a business owner and marketer like myself, this is just No Bueno. Most …

6 Marketing Trends To Take Advantage of in 2018

How are your marketing activities performing? First quarter is almost over.  How are your marketing activities performing?  Are you getting the results you expected?  If the answer is NO, you’re not alone.  The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals.  Another challenge is that your …