2021 is going to be the year of personalized marketing. Not only consumers are quite adept at tuning out generic ads, but 80% are more likely to do business with a company if it offers a personalized experience (EPSILON). People want to relate to other people. Today’s consumers are bombarded with marketing messages that inevitably get tuned out.
Sources Sited on this Report:
Digital Emotional Intelligence – Avery Dennison
How to Incorporate Video into Your Social Media Strategy.
Tw: @lyndsistafford @forbes
New Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
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Tw: @tanyahall @inc
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