A 6 Step Framework to Creating Deeper and Stronger Relationships with Customers.
Why Use a Framework Instead of One-Off Marketing Tactics?
Are you familiar with Hedge Funds? Hedging is a strategy that protects from being exposed to risky situations that may lead to loss.
A marketing framework helps offset strategies that are under-performing, and the losses will be mitigated by gains from another strategy.
The main reasons marketers fumble with social media marketing are because they fail to plan strategically for the long term and they target their message improperly to the wrong audiences.
Whether you’re a marketing executive or CEO this professional program will help you understand how to apply concepts and best practices to run effective campaigns that yield ROI for yourself, your business or your employer.
Our 6 Step Framework Will Help Answer:
- What are your most critical marketing objectives, and how they align with your strategy?
- Why is your website not performing and how to fix that?
- How do you become a forensic investigator and use social media to personalize interactions?
- How to create custom audiences and target with pinpoint accuracy the people you are after?
- How to use mobile video to deliver a powerful hook?
- How to evaluate the performance of your ads using A/B Testing to identify which images or videos are moving people to click through?
Unpacking the 6 Point System.
The 6 Point System is a blueprint for you and your marketing team to create, produce, and implement effective digital marketing campaigns.
Watch Daveeed Wagner’s 6PS Keynote.
These are the components of the 6 Point System framework:
1- Objective: Measure Twice, Cut Once.
This simple proverb gives you the peace-of-mind that your Facebook marketing campaign will deliver results. Learn how to dedicate enough time in the beginning to formulating the right strategy and setting the right goals and objectives. 80% of marketers use metrics related to reach and engagement to evaluate success with regard to social media marketing. To impact bottom of the funnel metrics you must incorporate social media with other digital marketing strategies and decide what is you absolutely most critical marketing objective. What is your primary marketing objective?
2- Funnel: Begin with the end in mind.
How well is your website converting? Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers. Think of it as a marketing funnel. The top of the funnel is where social media helps – raising awareness. The middle is where you nurture the leads who have shown interest on your services. And at the bottom you have a landing page that converts. By working on optimizing your landing page FIRST you’ll dive into the verbiage necessary to craft the right message for your ads.
3- Engagement: Activate your Followers.
How are you currently using social media? Use Facebook’s native tools to wake up your fans. If you have followers in your Facebook Page, are you asking them for 2 reviews a week? This a simple way of using the CRAFT principle to show visitors the great value you can provide. This is what I call FPO: Facebook Page Optimization.
4- Audience: Learn your audience.
How do you target the right people to consume your content? Once you get reviews, you’ll discover not only who your biggest fans are, but also where their interests lie. You can then use this information to gain a different perspective about your audience, and explore tapping into other audiences with similar interests. Facebook can even show you the type of music someone likes! Connect the dots and use this information to think outside the box as you search for new audiences.
5- Video: Create the message
This the really fun part. Write words that capture your defined audience’s attention. Then translate your words into images and video. This is where you develop your hooks. And if creative juices are not flowing, you can always get ideas from Facebook itself on how to craft your ads. How do you stop people from scrolling past your content?
6- A/B Test: Measure and Improve.
You have to begin by stepping on the scale, and finish by stepping on the scale. Testing, re-testing, measuring, and improving your ROI is part of any process designed for growth. For example: If your objective was to increase your reach using a video ad, you can measure 2 second and 10 second views, and use 2 different messages to re-target each audience.
6 POINT SYSTEM VIDEO WEBINAR.
Expand your digital marketing knowledge, boost your career and add value to your company learning a new approach to branding.
BUY THIS SYSTEM TODAY.
This offer is not available to everyone. We’re only making it available to our Marketing Memo subscribers because you proved that you’re an action taking business leader. Buy this system today and receive:
The 6 Point System video that guides you how to create deeper and stronger relationships with customers.
The 6 Point System step-by-step workbook to develop your own strategy and share with your team
Real-world examples on how to produce effective social media marketing strategies.
A curated catalog with the best 197 Facebook ad samples, by industry, you can model and mirror after.