How to Become a Successful Social Media Manager
Leverage the Social Media Experience (SMX) to Create Deeper and Stronger Relationships with Customers and Scale Up Your Business
There are lots of ways to learn the social media skills and concepts needed to become a successful social media manager, with not one set path being favored over others by hiring managers.
Online courses, certifications, boot camps are all welcomed learning experiences as long as they are from a reputable source, with years of hands-on experience, and with a replicable system that makes the process easy.
Why Learn a Marketing System Instead of One-Off Marketing Tactics
Hedging is a strategy that protects investors from being exposed to risky situations that may lead to loss. A marketing system hedges your risk of failure. It offsets strategies that are under-performing and mitigates losses with gains from another strategy.
The main reason why marketers fumble with social media marketing is because they fail to plan strategically for the long term.
Our 6 Point Marketing System will show you how to apply concepts and best practices to run effective marketing campaigns that yield returns.
The 6 Point System is a blueprint for you to create, produce, and implement effective digital marketing, that answers:
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- What are your absolutely most critical marketing objectives?
- How can your website perform better?
- How to use social media to personalize and get to know your customers?
- How target people with pinpoint accuracy?
- How to use mobile video to deliver your message?
- How to improve performance using A/B testing?
Watch Daveeed Wagner's 6 Point System Keynote Presentation
Buy this system today for only $20
Regular price $45
Unpacking the 6 Point System
1- Objective: Measure Twice, Cut Once.
This simple proverb gives you the peace-of-mind that your Facebook marketing campaign will deliver results. Learn how to dedicate enough time in the beginning to formulating the right strategy and setting the right goals and objectives. 80% of marketers use metrics related to reach and engagement to evaluate success with regard to social media marketing. To impact bottom of the funnel metrics you must incorporate social media with other digital marketing strategies and decide what is you absolutely most critical marketing objective. What is your primary marketing objective?
2- Funnel: Begin with the end in mind.
How well is your website converting? Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers. Think of it as a marketing funnel. The top of the funnel is where social media helps – raising awareness. The middle is where you nurture the leads who have shown interest on your services. And at the bottom you have a landing page that converts. By working on optimizing your landing page FIRST you’ll dive into the verbiage necessary to craft the right message for your ads.
3- Engagement: Activate your Followers.
How are you currently using social media? Use Facebook’s native tools to wake up your fans. If you have followers in your Facebook Page, are you asking them for 2 reviews a week? This a simple way of using the CRAFT principle to show visitors the great value you can provide. This is what I call FPO: Facebook Page Optimization.
4- Audience: Learn your audience.
How do you target the right people to consume your content? Once you get reviews, you’ll discover not only who your biggest fans are, but also where their interests lie. You can then use this information to gain a different perspective about your audience, and explore tapping into other audiences with similar interests. Facebook can even show you the type of music someone likes! Connect the dots and use this information to think outside the box as you search for new audiences.
5- Video: Create the message
This the really fun part. Write words that capture your defined audience’s attention. Then translate your words into images and video. This is where you develop your hooks. And if creative juices are not flowing, you can always get ideas from Facebook itself on how to craft your ads. How do you stop people from scrolling past your content?
6- A/B Test: Measure and Improve.
You have to begin by stepping on the scale, and finish by stepping on the scale. Testing, re-testing, measuring, and improving your ROI is part of any process designed for growth. For example: If your objective was to increase your reach using a video ad, you can measure 2 second and 10 second views, and use 2 different messages to re-target each audience.
6 POINT SYSTEM VIDEO WEBINAR
Expand your digital marketing knowledge, boost your career and add value to your company learning a new approach to branding. For a limited time you get the video webinar of the 6 Point System with the PDF Workbook. Watch this testimonial on the benefits of the 6 Point System video webinar.
THIS OFFER INCLUDES:
The 6 Point System video webinar that guides you on how to implement the system with real-world examples.
The 6 Point System accompanying PDF workbook to write your strategy and turn your ideas into actionable tasks.
The 2021 Annual Marketing Trends Report with 12 Experiential Marketing Trends that make you go hmmm.
Buy this system today for only $20
Regular price $45
6 Point System with Video Webinar
$ 45.00
This downloadable video webinar will educate, re-energize, and empower you with an innovative approach to digital marketing, your business can leverage to raise awareness, increase interest, and improve conversions. This offer includes: 6 Point System video webinar with real world examples, 6 Point System accompanying PDF workbook, and the 2021 Annual Trends Report.