Daveeed Wagner: Fractional CMO
Daveeed Wagner is a Fractional CMO, XMarketing Strategist, Keynote Speaker and Founder of 1marketingidea.
He presents on the social media experience™ and how to implement strategic marketing systems in this new virtual world. His 5 star presentations re-energize, and empower teams with an innovative approach to digital marketing.
As the former Chief Marketing Officer of The DiJulius Group, he produced and grew the Customer Service Revolution conference from 200 to 800 attendees, making it America’s #1 Customer Service Conference. He now shares his expertise with audiences nationwide on how to leverage XMarketing to amplify the experience and build deeper and stronger relationships online.
In his keynotes Daveeed shares how to apply the XMarketing Framework. This framework leverages authenticity to deliver a personal experience, that evokes positive emotion, and creates stronger online relationships. His system has been implemented by world-renowned thought leaders, consulting firms, keynote speakers, small and medium sized businesses.
Daveeed is the recipient of the Hispanic Business Entrepreneur Award and the Chief Editor of the Marketing Memo. He has a BA in Marketing from John Carroll University, is fluent in Spanish, and resides in San Diego, California, where he plays tennis as often as his knees allow.
What is a Fractional CMO?
The Fractional CMO is the most innovative and challenging role in business today. 1marketingidea is a CMO Consulting firm that provides years of expertise at a fraction of the cost. A seasoned marketing executive supplies a fresh perspective, and guidance to your marketing team with exclusive insights, and advise into the implementation of successful marketing strategies.
Fractional CMO services are in high demand as companies no longer see the need for a full-time CMO but still require expert strategy and leadership. Through research and hands-on digital marketing experience a fractional CMO helps identify unique opportunities for growth in the marketplace.
Fractional CMO Responsibilities
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- Full Audit of Marketing Channels
- Developing long-term marketing strategies to scale up
- Improving impact across online channels
- Clarifying brand message
- Leveraging the Social Media Experience
- Managing PR and content marketing initiatives
- Contributing to the creative multimedia process
- Quarterbacking projects across agencies
- Leading and growing your marketing team
Areas of Expertise
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- Strategic Marketing Consulting
- Social Media Experience
- Branding Assessment
- Content Strategy
- Marketing Automation
- Optimization and Efficiencies
- Event Production
- Leadership and Team Building
- Workshops Rollouts and Training
- Budgeting
Daveeed’s Latest Articles
Keynote Topics and Descriptions
TOPIC 1:
3 Surprisingly Effective Social Media Hacks to Boost Your Personal Brand
During this presentation Daveeed Wagner shares his XMarketing Framework that leverages authenticity to deliver a personal experience, that evokes positive emotion, and creates stronger online relationships. Delivering a personal experience has evolved consistent with the speed of technology. Changes in how and where we consume content continue to push personal brands to be more personal, and place stronger focus on authenticity to deliver an experience.
The social media experience is the result of a series of activities online designed to understand and recognize emotion, to provide customized and relevant experiences. Personal brands at the top of their game leverage the social media experience to connect and engage with their vast networks. With over 6B mobile users and 5B active social media users, mobile is arguably the most personal of any channel because it never leaves our side. This results in increased engagement, stronger and deeper relationships with customers, repeat business, referrals, and profits.
TOPIC 2:
How to Use Social Media to Find New Audiences and Transform Your Business in this New Virtual World.
Learn to leverage social media to find new audiences, increase brand awareness, and improve conversions.
Daveeed share his 6PS Framework used to create, improve, implement, and execute effective marketing systems. This 5 star presentation will educate, re-energize, and empower you with an innovative approach to social media marketing that includes how to:
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- Formulate a firm strategy and set the right objectives
- Reverse engineer the landing
- Wake up your fans
- Learn your audiences’ interests, likes, and connect the dots
- Create your message and hooks
- Always be using A/B Testing to improve & measure ROI
- How will this content help leaders make decisions?
- Preparation to invest in social media advertising campaigns
- Defining clear objectives for campaigns
- Identifying new audiences to target
Why use Marketing Systems instead of One-off Marketing Tactics?
“By implementing a marketing system, you will find and target the right audiences, with the right message, and deliver memorable experiences, resulting in deeper and stronger relationships, more repeat business, increased sales, and referrals.”
Marketing Assets
