The Marketing Memo

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The Millennial Edge: Build a Personal Brand That Lands Jobs

In today’s competitive job market, millennials face unique challenges when it comes to securing meaningful employment. Whether it’s overcoming the pressures of a crowded field or adapting to the evolving demands of employers, the need to stand out has never been greater. Personal branding—the practice of showcasing your unique value—can be the millennial edge to unlocking …

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The Art of Personal Branding in the Era of AI, Remote Work, and the Gig Economy

In an era marked by explosive technological advancements, the proliferation of AI, the rise of remote work, and the dominance of the gig economy, the way we navigate our professional lives is undergoing a seismic shift. In this dynamic landscape, one concept stands out as crucial for individuals seeking success and recognition, and that is …

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7 Actionable Tips to Make Top Notch Video Storytelling

Tips for top notch video storytelling.
In today's digital landscape, video storytelling is a powerful tool to build and showcase your personal brand. Whether you're a business owner, keynote speaker, author or professional services provider, creating effective videos is a game-changer. But before you hit that record button, there are some important things to consider. In this article you’ll find 7 …

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Silent Saboteur: 10 Hidden Dangers AI Poses to Businesses

Artificial Intelligence (AI) has emerged as a catalyst, revolutionizing businesses in nearly every industry. The transformative power of AI cannot be denied, offering businesses unprecedented opportunities for efficiency, productivity, and growth. However, it is imperative for organizations to be cognizant of the lurking AI dangers that it brings along. In this feature, we delve into …

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8 Ways AI is Quickly Reshaping the Landscape of Marketing

The Rise of Artificial Intelligence in Content Marketing The world is experiencing a revolution unlike any other, and its name is artificial intelligence. AI has permeated various aspects of our lives, and its impact on content marketing is becoming increasingly evident. As technology continues to advance, it is essential for content marketers to stay ahead …

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5 KPIs: How to Measure Social Media Marketing Performance

Facebook KPIs
Social media marketing has become one of the most significant marketing channels for businesses. With more than 3.6 billion social media users worldwide, the platform has become an increasingly important tool for brands to reach out to their target audience. But how can you measure the success of your social media marketing campaigns? How do …

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Social Media and Emotional Intelligence: 7 Secrets to Increase Your Post Engagement

Social-media-and-emotional-intelligence
Social media has become an essential part of our lives, allowing us to connect with friends, family, and others from all over the world. But with so many people using social media, it can be hard to stand out and engage with your audience. This is where emotional intelligence can come in handy. Using Emotional …

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Why Authenticity Sits at The Heart of a Meaningful Personal Digital Experience

Top Gun Maverick Marketing

I recently attended an event where CMOs of some of the top companies discussed future trends in their industries. Amazon Prime’s CMO described how they approach programming and the excitement behind The Lord of The Rings Prequel, “The Rings of Power”. Denny’s CMO reinforced that even in challenging times they have stayed committed to regaining their position …

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Why The Social Media Experience™ is The New Marketing

Social media experience is the new marketing

Experiential Marketing (XMarketing) has evolved consistent with the speed of technology over the last decade. Changes in how and where we consume content, continue to push brands to be more personal and authentic. 15 second Reels are the new 30 second TV commercials. And social media videos are provocative, entertaining, moving, and driving real-time engagement.

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3 Proven Ways to Monetize Facebook Groups

3 Ways to Monetize Facebook Groups
Facebook invested over $10 million on Super Bowl ads featuring Sylvester Stallone and Chris Rock promoting their revamped Facebook Groups platform. In contrast to Facebook Pages, you can build exclusive communities using Facebook Groups (Groups). Groups offer an immersive, virtual experience, where brands provide extra value in the form of exclusive content you can monetize, …

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How to Target the Right Audience on Facebook

Last week 1marketingidea hosted its Social Media Experience Workshop. It was an intimate learning experience where business owners and marketing managers gathered to learn how to, hands-on, create and launch a Facebook marketing campaign. We developed a strategy, observed a marketing funnel, and defined a target audiences. In this article I’ll describe the 3 types of …

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8 Ways to Increase Website Traffic Through Social Media

8 Ways to increase website traffic
What an extraordinary year. I had the privilege to present at NSAs-Influence conference, AND the honor to introduce my former boss John DiJulius at the Customer Service Revolution Conference! In preparation to give my very best, I reached out to a number of professional speakers and asked what they would want covered during my presentation. …

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How to Integrate Email Marketing With Your Social Media Strategy

How to Integrate Email Marketing With Your Social Media Strategy
The GUSTA marketing system is designed for businesses looking to develop deeper and stronger relationships with people in their networks, increase repeat business, sales, and referrals.  It's a framework that  integrates email marketing with your social media strategy.  We’ve had the opportunity to test it successfully for a few of our clients who provide professional …

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