Best Social Media Marketing Training San Diego, California.
What Others are Saying About This Workshop.
Join us at our next, hands-on, Social Media Experience marketing workshop in San Diego, California. This 2 day medium to advanced class is designed for marketing executives, social media managers, brand marketers, and marketing consultants who are not getting the results they want from their Facebook and Instagram advertising campaigns.
In-classroom education promotes collaborative learning, making it the preferred choice over virtual classes. There are 4 major KEY takeaways you’ll learn from this event:
- How to apply our 6 Point System to find more customers online
- How to create deeper and stronger relationships with your customers
- How to use compelling video content to build an audience
- How to improve the effectiveness of your funnel
How is your social media working for you?
If you are advertising your services online, and not getting the results you expect: you’re not alone. The problem is usually one of the following:
1) You are not starting with a sound strategy
2) Your objective or campaign type is incorrect
3) Your funnel is too long or too short
4) Your audience has not been well defined
5) Your ads are not relevant to your audience
6) You are not testing and measuring your progress
What is the 6 Point System?
We have packaged a solution to these problems into a simple process we call the 6 Point System which we use with our clients to run effective advertising campaigns. This system is backed by years of experiences, studies, and real-world examples. Deep dive into how to choose the right marketing objectives; who is your target audience; what ads should you use; how to A/B test them; where to run them; and when to schedule them. Here’s what each point covers:
1-Measure Twice, Cut Once.
This simple proverb gives you the peace-of-mind that your Facebook marketing campaign will deliver results. Dedicate enough time in the beginning to formulating the right strategy and setting the right goals and objectives. 80% of marketers use metrics related to reach and engagement to evaluate success with regard to social media marketing. To impact bottom of the funnel metrics you must incorporate social media with other digital marketing strategies.
2-Begin with the end in mind.
Think of it as a 3 step process, better yet, think of it as a marketing funnel. The top of the funnel is where social media helps -raising awareness. The middle is where you nurture the leads who have shown interest on your services. And at the bottom you have a landing page that converts. By working on this landing page first you’ll dive into the verbiage necessary to craft the right message for your ads.
3-Activate your Followers.
Use Facebook’s native tools to wake up your fans. If you have followers in your Facebook Page, ask them for reviews/testimonials. This a simple way of using the Consensus influence Principle to show visitors the great value you can provide. This is what I call FPO: Facebook Page Optimization.
4-Learn your audience.
Once you get reviews, you’ll discover not only who your biggest fans are, but also where their interests lie. You can then use this information to gain a different perspective about your audience, and explore tapping into other audiences with similar interests. Facebook can even show you the type of music someone likes! Connect the dots and use this information to think outside the box as you search for new audiences.
5-Create the message.
This the really fun part. Write words that capture your defined audience’s attention. Then translate your words into images and video. This is where you develop your hooks. And to get our creative juices flowing we’ll watch real world ideas on how to craft your ads.
6-Measure and Improve.
You have to begin by stepping on the scale, and finish by stepping on the scale. Testing, re-testing, measuring, and improving your ROI is part of any process designed for growth. For example: If your objective was to increase your reach using a video ad, then measure 2 second and 10 second views, and use 2 different messages to re-target each audience.
4 Reasons Why This Workshop is Different Than Any Others.
Our 6 Point System
Preliminary Agenda Day 1
Morning – Start Time 9:00AM PAC
How to use Emotional Intelligence (EQ) to create deeper and stronger relationships with your followers, fans, customers, clients, vendors.
Afternoon – End Time 5:00PM PAC
How to layout, develop, and create compelling video content to tell stories and increase attraction.
Preliminary Agenda Day 2
Morning – Start Time 9:00AM PAC
Learn our social media 6 Point System and leverage Instagram and Facebook to raise brand awareness, increase interest and traffic, and improve conversions.
Afternoon – End Time 4:00PM PAC
Create, set up, implement, and launch your own advertising campaigns.
Exclusive Mastermind Access.
With your attendance to this workshop, you get access to our Mastermind Members Only (MMO) Facebook Group where you can exchange information with ALL marketers who went through the Social Media Experience workshop.
Meet Your Instructor.
This story begins in the summer of 2008 when I got hired to produce, sell, and market national public events.
Highly motivated, I set out to show my new boss I was the best decision she had ever made. While confident in my sales skills, I was not confident in my marketing abilities. Full transparency: I was pretty afraid about how I was going to pull this off.
With the aid of Facebook we were able to grow this conference from 200 to 800 attendees, and turn it into the summit of the Customer Service Revolution in America.
During our workshops you will learn everything I learned to be effective on social including secrets, successes and pitfalls you want to avoid. How activities online can be used to create emotions which trigger engagement resulting in deeper and stronger relationships with your networks.
Always at your service,
Are You The Right Candidate for This Workshop?
We will be launching a live campaign using Facebook Business Manager from your own laptops. These are the pre-requisites before you apply:
- Admin access to your Facebook Page
- Admin access to Facebook Business Manager
- Have a credit card set up for the budget we’ll use during the launch on-site
- Access to a $100 budget to use on your card
- A clear understanding of who your customers are
- Have access to videos or images for your advertisement
- Have access to your website CMS (content management system)
- Read the book Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves and take the EQ appraisal (provided by us)