Our Methodology: the 6 Point System?

How is your social media working for you?

If you are advertising your products or services on Facebook and not getting the results you expect, you’re not alone.

The BIG reasons are always:

1. 1. 1. I don’t know how to create a strategy
      2. My campaign is not reaching its objective
      3. Our funnel is not effective
      4. Our audience has not been well defined
      5. The ads have no relevance to the audience
      6. We’re not testing as we progress

At 1marketingidea, we have packaged a solution to these problems into a simple process we call the 6 Point System which we use with our clients to run effective campaigns.

This system is backed by years of experiences and real-world studies. Here’s brief explanation of our what each point covers:

1-Measure Twice, Cut Once.

This simple proverb gives you the peace-of-mind that your Facebook marketing campaign will deliver results. Dedicate enough time in the beginning to formulating the right strategy and setting the right goals and objectives. For example: 80% of marketers use metrics related to reach and engagement to evaluate success with regard to social media marketing. At our workshops we dedicate time to clearly define your campaign objectives with you.

2-Begin with the end in mind.

Think of it as a 3 step process, better yet, think of it as a marketing funnel. The top of the funnel is where social media helps -raising awareness. The middle is where you nurture the leads who have shown interest on your services. And at the bottom you have a landing page that converts. During our workshops we work on your landing page, and the verbiage necessary to craft the right message.

3-Activate your Followers.

Use Facebook’s native tools to CRAFT a sequence of activities aimed at waking up your true fans. This step uses the Consensus influence Principle to show visitors the great value you can provide. This is what I call FPO: Facebook Page Optimization. At this workshop we’ll teach you how to increase engagement from your current audiences.

4-Learn your audience.

Once you get reviews, you’ll discover not only who your biggest fans are, but also where their interests lie. Use this information to gain a different perspective about your audience, and explore tapping into other audiences with similar interests. At our workshops we’ll help you connect the dots and come up with a number of ideas on how to find and target new customers.

5-Create the message.

This the really fun part. Write words that capture your defined audience’s attention. Then translate your words into images and video. This is where you develop your hooks. At our workshops we’ll get our creative juices flowing, watch real world ideas and how they came to life, on how to craft your ads.

6-Measure and Improve.

You have to begin by stepping on the scale, and finish by stepping on the scale. Testing, re-testing, measuring, and improving your ROI is part of any process designed for growth. During our workshops we show you how to leverage a free Facebook A/B testing tool that will show you which combinations of ads and audiences are working best.