Hands-On Social Media Experience Workshop
AUGUST 7-8 | SAN DIEGO
Join us at our next, hands-on, social media experience workshop in San Diego, California. This 2 day training is designed for marketing leaders, and small business owners. In-classroom education promotes collaborative learning, making it the preferred choice over virtual classes. There are 4 major KEY takeaways you’ll learn from this event:
- How to apply our 6 Point System to find more customers online
- How to create deeper and stronger relationships with your customers
- How to use compelling video content to build an audience
- How to improve the effectiveness of your website
How is your social media working for you?
If you are advertising your professional services online and not getting the results you expect: you’re not alone. The problem is usually one of the following:
1) You are not starting with a sound strategy
2) Your objective or campaign type is incorrect
3) Your funnel is too long or too short
4) Your audience has not been well defined
5) Your ads are not relevant to your audience
6) You are not testing and measuring your progress
The 6 Point System
The great news is that we have packaged a solution to these problems into a simple process we call the 6 Point System. Implementing our system will lead you to developing deeper and stronger relationships with your networks, increased repeat business, increased sales, and more referrals.
1-Measure Twice, Cut Once.
This simple proverb gives you the peace-of-mind that your Facebook marketing campaign will deliver results. Dedicate enough time in the beginning to formulating the right strategy and setting the right goals and objectives. 80% of marketers use metrics related to reach and engagement to evaluate success with regard to social media marketing. To impact bottom of the funnel metrics you must incorporate social media with other digital marketing strategies.
2-Begin with the end in mind.
Think of it as a 3 step process, better yet, think of it as a marketing funnel. The top of the funnel is where social media helps -raising awareness. The middle is where you nurture the leads who have shown interest on your services. And at the bottom you have a landing page that converts. By working on this landing page first you’ll dive into the verbiage necessary to craft the right message for your ads.
3-Activate your Followers.
Use Facebook’s native tools to wake up your fans. If you have followers in your Facebook Page, ask them for reviews/testimonials. This a simple way of using the Consensus influence Principle to show visitors the great value you can provide. This is what I call FPO: Facebook Page Optimization.
4-Learn your audience.
Once you get reviews, you’ll discover not only who your biggest fans are, but also where their interests lie. You can then use this information to gain a different perspective about your audience, and explore tapping into other audiences with similar interests. Facebook can even show you the type of music someone likes! Connect the dots and use this information to think outside the box as you search for new audiences.
5-Create the message.
This the really fun part. Write words that capture your defined audience’s attention. Then translate your words into images and video. This is where you develop your hooks. And if creative juices are not flowing, you can always get ideas from Facebook itself on how to craft your ads.
6-Measure and Improve.
You have to begin by stepping on the scale, and finish by stepping on the scale. Testing, re-testing, measuring, and improving your ROI is part of any process designed for growth. For example: If your objective was to increase your reach using a video ad, then measure 2 second and 10 second views, and use 2 different messages to re-target each audience.
What Others are Saying About This Workshop.
4 Reasons Why This Workshop is Different Than Any Others.
Our 6 Point System
AGENDA DAY 1
Morning – Start Time 9:00AM PAC
How to use Emotional Intelligence (EQ) to create deeper and stronger relationships with your followers, fans, customers, clients, vendors.
Afternoon – End Time 5:00PM PAC
How to layout, develop, and create compelling video content to tell stories and increase attraction.
AGENDA DAY 2
Morning – Start Time 9:00AM PAC
Learn our social media 6 Point System and leverage Instagram and Facebook to raise brand awareness, increase interest and traffic, and improve conversions.
Afternoon – End Time 4:00PM PAC
Create, set up, implement, and launch your own advertising campaigns.
Exclusive Mastermind Access.
Receive free membership into our exclusive Facebook group where expert marketers answer questions, share advice, & connect. And get access to webinars designed to support your campaigns with live Q&A session.
Are You The Right Candidate for This Workshop?
Not everyone is the right candidate for this workshop. We will be launching a live campaign from your own laptops. Here are a few pre-requirements before you apply:
- Admin access to your Facebook Page
- Admin access to Facebook Ads Manager
- Have a credit card set up for the budget we’ll use during the launch on-site
- Access to a $100 budget to use on your card
- A clear understanding of who your customers are
- Have access to videos or images for your advertisement
- Have access to your website CMS (content management system)
- Read the book Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves and take the EQ appraisal (provided by us)
Call us if you’re still unsure if you’re the right candidate for this live training workshop at 619-990-0062.
Meet Your Instructor.
My story begins in the summer of 2008 when I got hired to produce, sell, and market national public events.
Highly motivated, I set out to show my new boss I was the best decision she had ever made. While confident in my sales skills, I was not confident in my marketing abilities. Full transparency: I was pretty afraid about how I was going to pull this off.
With the aid of social media marketing we were able to grow this conference from 200 to 800 attendees, and turn it into the summit of the Customer Service Revolution in America.
During this workshop I’ll teach you everything I learned. Secrets, successes and pitfalls you want to avoid. How activities online can be used to create emotions which trigger engagement resulting in deeper and stronger relationships with your networks.
With any questions, please call me at 619-990-0062 . I’ll get back to you right away.
Always at your service,
3910 Chapman St., Suite C
San Diego, CA 92110
San Diego International
Airport code (SAN)
33225 N Harbor Dr
San Diego, CA 92101