Social

San Diego Facebook Advertising Company

79% of Americans use Facebook.  1marketingidea will help you reach new target audiences using Social Media Marketing campaigns.  These advertising platforms have transformed marketing and we’re here to help you make sense of it all.  We specialize on driving traffic to your website by placing media buys.  With over a decade immersed in Facebook, Twitter, YouTube, and LinkedIN, we bring a different perspective, and new ideas on how to improve your ROI.

Social media ad example - LinkedIN Ad

1marketingidea Provides the Following Facebook Marketing Services:

Create and optimize an engaging Facebook Page.

Organize tabs, upload header image or video, update contact information, invite your friends to like your page.

Prepare a successful business strategy.

Plan campaign, define KPIs, identify the perfect customer, create timelines, decide on a budget, collect reviews, find out where your clients are, interests, music, page likes.

Build and Create Your Facebook ads

Design and test creative, write your message, create video, special offer, headlines, call-to-action. 90% of consumers state that product videos are helpful in making a buying decision. Video engagement on Facebook is through the roof and smart brands and marketers are taking full advantage of the opportunity

Prepare and Implement Campaign.

Target the right audiences by demographics, interests, age groups, job titles.

Create or Optimize a High Converting Landing Page

Use principles of influence to turn shoppers into buyers. Set up tracking.

Launch Campaign

Do one final check to ensure ad scheduling matches, CC stored is accurate, and you are advertising the correct page.

Measure and Improve Your ROI

Measure results. Test different audiences. Create ad sets for each audience. Identify which ads work better.

How to Create a Website Custom Audience on Facebook?

I’ve received a number of questions about creating a website custom audience on Facebook since I touched on the topic in a previous episode of our Facebook series 1 Marketing Idea under 3 Minutes.

While a custom audience can be created from an existing list of customers, you can also create one from all users who have visited your website using a Facebook Pixel tracking code.

The Hilton Anatole in Texas

I received an email from a conference I’ll be attending in Texas. The Hilton Anatole in Texas is the host hotel.  So I clicked through the link to the Hilton Anatole site to learn more about the hotel’s amenities and to book my stay. NOTE: I did not book my stay successfully (see image below).

Once finished I went to my Facebook News Feed and I noticed I was immediately served an ad from the hotel on my Facebook News Feed (see image below).

Creating a Website Custom Audience on Facebook

Here’s how it works:

  • Go to your Facebook Ads Manager
  • Then click on Tools
  • Find the column titled Measure and Report and click on Pixels

  • Then click on Add Data Source and a pop up will give you 3 options on how to install the code
  • Depending on your skill level you can do this alone or send it to your web person

  • Once the Pixel is on your site create a Facebook campaign from your Company Page.
  • The type of campaign you select is called “Traffic” 
  • When you get to the ad creation portion, you’ll see your pixel at the bottom 
  • Finally, Run the campaign

Would love to hear your comments on this process or better yet ways to streamline it.