The 6 Point System: A Step-by-Step Guide to Facebook Advertising
"Facebook is the new 800 pound Gorilla and it drives the largest share of social media traffic to businesses. It offers a deeper engagement between businesses and their fans, and 50% of Americans say Facebook is their biggest influencer on buying decisions."
Learn how to create, implement, and execute effective Facebook marketing campaigns with this downloadable video webinar. This webinar will educate, re-energize, and empower you with an innovative approach to social media marketing. Our system will provide you with the framework to leverage social media to raise brand awareness, increase interest and traffic, and improve conversions.
Is Facebook NOT working for you?
One of the main reasons marketers fail with Facebook Ads is because they fail to target their ads properly to the right audiences. Facebook allows you to create a custom audience but many people don’t realize this. Another aspect of the campaign to evaluate are your ads. Are you using A/B Testing to identify which images or videos are moving people to click through? Finally what is your strategy to drive leads to your business? Have you started with the end in mind?
The 6 Point System
The great news is that we have packaged a solution to these problems into a simple process we call the 6 Point System. Implementing our system will lead you to developing deeper and stronger relationships with your networks, increased repeat business, increased sales, and more referrals.
1- Objective: Measure Twice, Cut Once.
This simple proverb gives you the peace-of-mind that your Facebook marketing campaign will deliver results. Dedicate enough time in the beginning to formulating the right strategy and setting the right goals and objectives. 80% of marketers use metrics related to reach and engagement to evaluate success with regard to social media marketing. To impact bottom of the funnel metrics you must incorporate social media with other digital marketing strategies and decide what is you absolutely most critical marketing objective.
2- Funnel: Begin with the end in mind.
Think of it as a 3 step process, better yet, think of it as a marketing funnel. The top of the funnel is where social media helps -raising awareness. The middle is where you nurture the leads who have shown interest on your services. And at the bottom you have a landing page that converts. By working on this landing page first you’ll dive into the verbiage necessary to craft the right message for your ads. How effective is your website?
3- Engagement: Activate your Followers.
Use Facebook’s native tools to wake up your fans. If you have followers in your Facebook Page, are you asking them for 2 reviews a week? This a simple way of using the CRAFT principle to show visitors the great value you can provide. This is what I call FPO: Facebook Page Optimization.
4- Audience: Learn your audience.
Once you get reviews, you’ll discover not only who your biggest fans are, but also where their interests lie. You can then use this information to gain a different perspective about your audience, and explore tapping into other audiences with similar interests. Facebook can even show you the type of music someone likes! Connect the dots and use this information to think outside the box as you search for new audiences. How do you target the right people to consume your content?
5- Video: Create the message
This the really fun part. Write words that capture your defined audience’s attention. Then translate your words into images and video. This is where you develop your hooks. And if creative juices are not flowing, you can always get ideas from Facebook itself on how to craft your ads. How do you stop people from scrolling past your content?
6- A/B Test: Measure and Improve.
You have to begin by stepping on the scale, and finish by stepping on the scale. Testing, re-testing, measuring, and improving your ROI is part of any process designed for growth. For example: If your objective was to increase your reach using a video ad, you can measure 2 second and 10 second views, and use 2 different messages to re-target each audience.