Continue reading "Rule of 4: How to be Authentic on Social Media"
Rule of 4: How to be Authentic on Social Media
"57 percent of consumers think that less than half of brands create content that resonates as authentic." Just from the first few pages of John DiJulius’ latest book The Relationship Economy, I am reminded of the importance of building rapport. My career has been predicated on my ability to immediately connect, build, and maintain …