Why Authenticity Sits at The Heart of a Meaningful Personal Digital Experience

Top Gun Maverick Marketing

I recently attended an event where CMOs of some of the top companies discussed future trends in their industries. Amazon Prime’s CMO described how they approach programming and the excitement behind The Lord of The Rings Prequel, “The Rings of Power”. Denny’s CMO reinforced that even in challenging times they have stayed committed to regaining their position …

Why The Social Media Experience™ is The New Marketing

Social media experience is the new marketing

Experiential Marketing (XMarketing) has evolved consistent with the speed of technology over the last decade. Changes in how and where we consume content, continue to push brands to be more personal and authentic. 15 second Reels are the new 30 second TV commercials. And social media videos are provocative, entertaining, moving, and driving real-time engagement.