The Social Media Experience (SMX) is the result of a series of activities online designed to understand and recognize emotion, and deliver relevant and personalized experiences. This is why SMX remains one of the hot digital trends in marketing for 2021.
Digital emotions are different from physical emotions. And the future adoption of new devices and applications enhance, connect, and extend human emotions. 80% of consumers are more likely to do business with a company if it offers a personalized experience. Just Google “social media experience marketing” and see for yourself.
They are the most contagious through social media because of speed and virality. Brands who are more sensitive to digital emotional cues, can use this information to guide thinking, behavior, and decisions across platforms.
Re-live a Digital Experience
When you meet someone face to face a series of nonverbal cues steer your communication. They allow you to adjust for tone and attention.
Alternatively, on social media you have access to more than what a person tells you about themselves. You get a true cross-section of how they live, and who they really are.
For instance, you meet someone seemingly professional and mature in person eager to do business. Yet later, you find out from their social media profile and activities that they are not as professional and mature as they seemed.
Brands who create a social media experience, develop stronger and deeper relationships with their clients. This results in an increase in repeat business, referrals, and profit; and a shrinkage on customer complaints.
How is your audience consuming your content?
Your customers are consuming your content from the time they wake up.
You want them to read your newsletter with a cup of coffee; listen to your podcast in their car on their way to the office; laugh, comment, engage with your everyday adventures when they get to their desks; click-through to carefully curated content you shared; and check their notifications tab to see if others have engaged with their comments.
LinkedIn’s editor in chief, Daniel Roth employs an editorial strategy he calls the three Cs you can use as well: create, curate or cultivate.
“Create” involves the development of original content like our video interviews with business owners.
“Curate” means analyzing multiple sites and finding interesting stories like this marketing
“Cultivate” is when LinkedIn’s editors reach out to users they think could comment about a specific news topic.
Share on the comments: How do you create a social media experience for your customers?
About the Author
Daveeed Wagner is the Lead Consultant at 1marketingidea, a marketing agency that leverages the social media experience to transform personal brands who struggle at connecting and engaging with their networks, resulting in deeper and stronger relationships, repeat business, referrals, and higher profits.