Social Media and Emotional Intelligence: 5 Secrets to Increase Your Post Engagement

Social-media-and-emotional-intelligence
Using Emotional Intelligence (EQ) to embed emotion in ad creative, copy, and overall social media marketing strategy, connects a brand with its audience at a more personal level. Emotion is what triggers engagement on social media, resulting in increased brand awareness, user perception and intent to buy. Remember most purchase decisions come from the heart, …