Video Marketing Strategies

April 23, 2019March 31, 2020

8 Lessons in Marketing From Game of Thrones

Let’s just say I was a few years late to the party. I started watching Game of Thrones on New Year’s Day and by March I had finished all 7 seasons. I had heard about the show from my brother who had used the words “cultural phenomenon” to describe it. This made me curious: what …

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April 1, 2019March 31, 2020

How To Use Instagram Stories To Grow Your Business

“The cave you fear to enter holds the treasure you seek.” ~ Joseph Campbell. I’m not sugar-coating this: Instagram Stories can be scary. You need a lot of courage -at any age- not only to put yourself out there, but to do it consistently. The great news is that once you get over this fear, …

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March 19, 2019March 31, 2020

Are you ready for LinkedIn Live Video?

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September 10, 2018March 31, 2020

Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border

99.3% of Influencers surveyed say they work on Instagram. Influencer marketing is about creating an emotional experience between a brand or cause and their target audience. These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …

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August 28, 2018May 4, 2020

9 Tips to Produce an Effective Social Marketing Video

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January 9, 2018May 13, 2019

8 Video Marketing Ideas to Grow Your Business Fast.

If you are a service professional, an attorney, even a dentist, having a welcome video is essential to showcase your brand’s personality. People spend on average 2.6x more time on pages with video than without. And a video on a landing page can increase conversions by 80% or more. For example, if you’re a keynote …

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