99.3% of Influencers surveyed say they work on Instagram. Influencer marketing is about creating an emotional experience between a brand or cause and their target audience. These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals.
The main goals behind influencer marketing relationships relate to:
- Improving Brand Advocacy
- Expanding Brand Awareness
- Reaching New Targeted Audiences
- Improving Sales
- Managing Reputation
- Driving Leads
- Improving the Customer Experience
Engaging influencers has a lower cost in relation to the benefits it can receive. If an influencer has 10,000 followers on Instagram, and a company gives them a product to expose to her audience, the company is only investing in the cost of the product. In exchange, they are reaching a large number of people.
Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing (Social Media Today).
Plastic Challenge Crosses The Border
With over 140,000 followers across social media Pancho Cavero, a Peruvian vet, animal advocate, and activist for environmental conservation, began the #PlasticoChallenge on August 26th. Pancho through his show on a local radio station, asked his followers to join the campaign to contribute to the reduction of plastic, inviting them to record videos and use the hashtag #PlasticoChallenge.
Through a video he shared on his social media (Facebook, Instagram and Twitter), Pancho Cavero showed that he uses reusable bags for his daily purchases to protect the environment. In his message he challenged Environment Minister, Fabiola Muñoz and international actor, Marco Zunino.
To date dozens of celebrities and political figures have joined the #PlasticoChallenge, including world-recognized Chefs Gastón Acurio and world Surfing Champion Sofia Mulanovich. This content campaign has even crossed borders. Recently renowned Mexican actress Adriana Louvier posted a video on her Twitter account fulfilling the #PlasticoChallenge, after being invited by actress Ximena Diaz.
How can you use influencer marketing to build your brand’s momentum?
About the Author
David Wagner is the Lead Consultant at 1marketingidea LLC. 1marketingidea is a San Diego digital marketing consulting firm that specializes in social media marketing, websites, email marketing, video marketing, and event marketing.