The Experience Begins With Your Website.
Your website is your Letter of Introduction. Studies show that between 70-80% of people research a company online BEFORE visiting the business or making a purchase with them. What is Your Website Saying About You? At 1marketingidea we focus on creative website designs for mobile first, using responsive designs to make a strong first impression on any device and not just looks pretty. We provide artistic direction to maintain consistency and improve the User Experience. Our objective is to deliver the right message, without sacrificing fun or authenticity.
Sample of our work
Here’s an example: https://jackmackey.net
We create for mobile first using responsive designs to make a strong first impression on any device. This focus on experience translates into brand loyalty and increases perceived value.
It’s no longer about just creating a beautiful static landing page. We want to make sure your business can build on its online presence with deeper engagement.
Here Are 4 Ways To Improve Your Website User Engagement.
1 – Capture Hot Leads With Online Forms
Also called lead-forms these come in all different shapes and sizes. Most email marketing applications like Constant Contact, MailChimp or Infusion Soft have them. You can customize these forms to collect as little or as much information as you deem relevant. For example: collecting their website, familiarizes you with their industry, and prepares you for a follow up call. Always include a lead source field to keep track of your marketing efforts. A SalesForce study found that companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost. Check out this effective example we used at The DiJulius Group, THE authority on Customer Experience Consulting.
Two things to keep in mind when creating your online forms:
• Include the right number of fields, remove unnecessary fields.
• Have a strong call-to-action. 72% of B2B marketers don’t have any calls-to-action on their interior pages. Don’t be shy and tell them what to do next: Subscribe.
2 – Reduce Number of Visitors Lost with A Mobile Friendly Design
Go ahead, look at your website on your mobile device. If it isn’t mobile friendly, you’ll see the full-size website shrunk down to fit on the small screen of a mobile phone. Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device – SWEOR.
There are now more mobile internet users than desktop internet users – 3.5 billion global mobile Internet users as of August 2017 spending an estimated 5 hours a day on their mobile devices. If your website looks bad on a mobile device, you are losing customers. Ask yourself:
• Is the site easy to navigate?
• Is the font easy to read and are the pictures the right size?
• Does it have an intro or welcome video?
3 – Connect With Your Audience Using Video Marketing
Storytelling and live streaming on Facebook, Instagram, and YouTube is now part of most strategic marketing plans. When it comes to user engagement social video generates 1200% more shares than text and images combined – SmallBizTrends. Marketers who use video grow revenue 49% faster than non-video users. And HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video. Here are 8 video marketing ideas you can implement at your company to increase user engagement.
Here’s a sample a marketing video we use to impress upon our viewers the importance of social media in the customer experience and finding more customers.
4 – Nurture Your Database with Email Newsletters
Writing and sending newsletters enables you to maintain top-of-mind awareness from your network. Relevant content is the best way to remind your network who you are, and what are you good at. Email marketing has an ROI of 3800% – DMA National Client Email Report. Here are 7 reasons why email newsletters are worth implementing to increase user engagement.
WordPress quietly powers almost a third of the internet. They an incredibly unique brand, in that it became the world’s most popular web platform, for both small and large businesses, because of the open source community that contributed to its development. We see tremendous growth in the small business category, and their customer service is world-class.
- Complete Design & Development
- 5 Page Website with Blog signup
- Slider Banner or Video Banner
- 2 Revisions
- Content Management System (wordpress)
- Mobile Responsive
- Google Friendly Sitemap
- Complete Deployment
Creative website design and development project pricing depends on how much build up is required, what kind of collateral (images, videos) you may already have, and when do you need the site by. We can finish a site in 3 months. Please fill out the form below to request a call to discuss your project.