How Social Affects Your Brand Reputation

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"Your reputation precedes you." Your social footprint will affect your brand reputation whether you choose to acknowledge it or not.  93% of customers read online reviews about local businesses before they engage with the brand.  We live in the era of social media and its far-reaching influence.  How does social affect your brand reputation? Here …

Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border

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99.3% of Influencers surveyed say they work on Instagram.  Influencer marketing is about creating an emotional experience between a brand or cause and their target audience.  These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …

9 Tips to Produce an Effective Social Marketing Video

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To market your services to new audiences, you’ll have to test what is the best medium to deliver your message.  In this article I’ll share with you some insights on how to produce an effective social marketing video to raise awareness, and, ultimately, find more customers.  It’s worth noting that I use AB testing in …

How T-Mobile Changed Social; The 4 Facebook Strategies; House of Peru Comes to Balboa Park

John Legere, CEO of T-Mobile, has changed the face of Social Media one recipe at a time.  How committed is T-Mobile? To the point of answering many questions and comments within an hour of the original post going live.  Are you shopping for a new phone plan today? No.  But down the line when you …

Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.

Lego Uses Social Media To Enhance The Customer Experience

I grew up with LEGOs, they were a staple of my childhood.  Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment.  It was social media and the customer experience that reinvented the block toy manufacturer and turned it …

How To Use A Simple Six-Point Formula To Find More Customers On Social Media

Over 70% of adults use some form of Social Media, and Facebook is the most widely used platform (Pew Research).  In this article I’ll show you a Six-Point Formula you can use to find more customers using Facebook Marketing. But how does Facebook Marketing drive results? Producing leads. Using Facebook marketing tools, businesses can target …

7 Quick Ideas You Can Change On Your Website To Attract More Customers.

How frequently do you update your website? Truth is no business is ever done with their website.  The time of static webpages is dead.  Access to dynamic sites makes it easy to change content regularly and affordably.  If you don't update something on your website, even if it is writing a blog post, your competition …

5 Places Where Companies Are Now Investing Their Marketing Dollars

Remember The Circus? I saw the movie The Greatest Showman last week. It stars Hugh Jackman as P.T. Barnum, the famed visionary and marketing genius behind the Barnum and Bailey Circus. I loved this movie among other things because of all the marketing references and activities used by Barnum as he grew his new business. …

5 Characteristics Of High-Growth Organizations

~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …

Learn How to Launch a B2B Facebook Marketing Campaign in 7 Easy Steps

Talk about a public grilling! Last week nearly 100 lawmakers in the House and Senate interrogated Mark Zuckerberg about the company's handling of user information. This issue is so serious the social media giant's privacy standards have been put into question. For a business owner and marketer like myself, this is just No Bueno. Most …

6 Marketing Trends To Take Advantage of in 2018

How are your marketing activities performing? First quarter is almost over.  How are your marketing activities performing?  Are you getting the results you expected?  If the answer is NO, you’re not alone.  The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals.  Another challenge is that your …

Beginners Mind

~ By Dan Thurmon, Keynote Speaker, Author. What is the downside of expertise? The benefit of beginning? Watch this short video and read below for further insights. Please share your comments and questions, as we know your words and ideas can benefit others! In this video, we touch on the “Stages of Competence,” which was …