Why Authenticity Sits at The Heart of a Meaningful Personal Digital Experience
I recently attended an event where CMOs of some of the top companies discussed future trends in their industries. Amazon Prime’s CMO described how they approach programming and the excitement behind The Lord of The Rings Prequel, “The Rings of Power”. Denny’s CMO reinforced that even in challenging times they have stayed committed to regaining their position …
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Why The Social Media Experience™ is The New Marketing
Experiential Marketing (XMarketing) has evolved consistent with the speed of technology over the last decade. Changes in how and where we consume content, continue to push brands to be more personal and authentic. 15 second Reels are the new 30 second TV commercials. And social media videos are provocative, entertaining, moving, and driving real-time engagement.
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How to Become the Authority in Your Industry by Growing Your Personal Brand
Do you want to grow your personal brand? Wondering how to become the authority in your industry? In this article, you’ll find a five-step process (ACMES) on how to connect deeply with your audience, build long-term relationships, and scale up your personal brand.
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1B Clubhouse App Crashes Social Media Party
I had no idea what to expect! The invitation only social media networking app ‘Clubhouse’ was drawing the likes of Mark Zuckerberg and Elon Musk. Earlier this month, a friend told me she had a few Clubhouse invites available. I had been hearing about this app all across social, but I had no idea what …
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6 Crazy Specific Hypertargeting Hacks to Find More Clients
I live 2 hours away from Indian Wells. Every year we go to the tennis tournament held there in the spring. It’s a Masters 1000 event which attracts the top tennis players in the world. I love this experience because it combines my 2 biggest passions: tennis and marketing. Over half a million people arrive …
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7 Tips to Optimize Your Website; 5 for Your Facebook Page
How to Integrate Email Marketing With Your Social Media Strategy
The GUSTA marketing system is designed for businesses looking to develop deeper and stronger relationships with people in their networks, increase repeat business, sales, and referrals. It’s a framework that integrates email marketing with your social media strategy. We’ve had the opportunity to test it successfully for a few of our clients who provide professional …
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8 Lessons in Marketing From Game of Thrones
Let’s just say I was a few years late to the party. I started watching Game of Thrones on New Year’s Day and by March I had finished all 7 seasons. I had heard about the show from my brother who had used the words “cultural phenomenon” to describe it. This made me curious: what …
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How To Use Instagram Stories To Grow Your Business
“The cave you fear to enter holds the treasure you seek.” ~ Joseph Campbell. I’m not sugar-coating this: Instagram Stories can be scary. You need a lot of courage -at any age- not only to put yourself out there, but to do it consistently. The great news is that once you get over this fear, …
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Are you ready for LinkedIn Live Video?
6 Website Design Trends for 2019 With Examples
Leverage Emotional Intelligence and Transform Your Marketing
5 Ways To Boost Your Facebook Campaign With Custom Audiences
Spotlight On: Christine Cashen, Top Female Funny Motivational Speaker
How To Improve Your Sales and Marketing Efforts On LinkedIn
How to Use Emotional Intelligence and Social Media To Develop Stronger and Deeper Relationships With Your Clients and Employees
The Customer Service Revolution; 5 Strategies To Improve The Social Media Experience
How Social Affects Your Brand Reputation
“Your reputation precedes you.” Your social footprint will affect your brand reputation whether you choose to acknowledge it or not. 93% of customers read online reviews about local businesses before they engage with the brand. We live in the era of social media and its far-reaching influence. How does social affect your brand reputation? Here …
Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border
99.3% of Influencers surveyed say they work on Instagram. Influencer marketing is about creating an emotional experience between a brand or cause and their target audience. These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …
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9 Tips to Produce an Effective Social Marketing Video
How T-Mobile Changed Social; The 4 Facebook Strategies; House of Peru Comes to Balboa Park
Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.
I grew up with LEGOs, they were a staple of my childhood. Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment. It was social media and the customer experience that reinvented the block toy manufacturer and turned it …
How To Use A Simple 6 Point Formula To Find More Customers On Social Media
12 Landing Page Optimization Best Practices
How To Use Facebook Ads To Market Your Events
It is becoming more and more difficult to get people to your events. There is so much noise. No one is listening, everyone is talking. I have been marketing events for many years and it has not gotten any easier. Why do we continue producing events? The long-term value of successful events more than pays …
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How A/B Testing Yields Higher Conversion Rates?
5 Places Where Companies Are Now Investing Their Marketing Dollars
5 Characteristics Of High-Growth Organizations
~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …
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