Build Stronger and Deeper Relationships Online.
My main goal this is to give you strategic marketing ideas that will enable you to reach outside your networks, and grow your business.
I recently attended an event where CMOs of some of the top companies discussed future trends in their industries. Amazon Prime’s CMO described how they approach programming and the excitement behind The Lord of The Rings Prequel, “The Rings of Power”. Denny’s CMO reinforced that even in challenging times they have stayed committed to regaining their position …
Continue reading "Why Authenticity Sits at The Heart of a Meaningful Personal Digital Experience"
Experiential Marketing (XMarketing) has evolved consistent with the speed of technology over the last decade. Changes in how and where we consume content, continue to push brands to be more personal and authentic. 15 second Reels are the new 30 second TV commercials. And social media videos are provocative, entertaining, moving, and driving real-time engagement.
Continue readingWhy The Social Media Experience™ is The New Marketing
Do you want to grow your personal brand? Wondering how to become the authority in your industry? In this article, you’ll find a five-step process (ACMES) on how to connect deeply with your audience, build long-term relationships, and scale up your personal brand.
Continue readingHow to Become the Authority in Your Industry by Growing Your Personal Brand
I had no idea what to expect! The invitation only social media networking app ‘Clubhouse’ was drawing the likes of Mark Zuckerberg and Elon Musk. Earlier this month, a friend told me she had a few Clubhouse invites available. I had been hearing about this app all across social, but I had no idea what …
Continue reading “1B Clubhouse App Crashes Social Media Party”
I live 2 hours away from Indian Wells. Every year we go to the tennis tournament held there in the spring. It’s a Masters 1000 event which attracts the top tennis players in the world. I love this experience because it combines my 2 biggest passions: tennis and marketing. Over half a million people arrive …
Continue reading “6 Crazy Specific Hypertargeting Hacks to Find More Clients”
The GUSTA marketing system is designed for businesses looking to develop deeper and stronger relationships with people in their networks, increase repeat business, sales, and referrals. It’s a framework that integrates email marketing with your social media strategy. We’ve had the opportunity to test it successfully for a few of our clients who provide professional …
Continue reading “How to Integrate Email Marketing With Your Social Media Strategy”
Let’s just say I was a few years late to the party. I started watching Game of Thrones on New Year’s Day and by March I had finished all 7 seasons. I had heard about the show from my brother who had used the words “cultural phenomenon” to describe it. This made me curious: what …
Continue reading “8 Lessons in Marketing From Game of Thrones”
“The cave you fear to enter holds the treasure you seek.” ~ Joseph Campbell. I’m not sugar-coating this: Instagram Stories can be scary. You need a lot of courage -at any age- not only to put yourself out there, but to do it consistently. The great news is that once you get over this fear, …
Continue reading “How To Use Instagram Stories To Grow Your Business”
“Your reputation precedes you.” Your social footprint will affect your brand reputation whether you choose to acknowledge it or not. 93% of customers read online reviews about local businesses before they engage with the brand. We live in the era of social media and its far-reaching influence. How does social affect your brand reputation? Here …
99.3% of Influencers surveyed say they work on Instagram. Influencer marketing is about creating an emotional experience between a brand or cause and their target audience. These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …
Continue reading “Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border”
I grew up with LEGOs, they were a staple of my childhood. Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment. It was social media and the customer experience that reinvented the block toy manufacturer and turned it …
It is becoming more and more difficult to get people to your events. There is so much noise. No one is listening, everyone is talking. I have been marketing events for many years and it has not gotten any easier. Why do we continue producing events? The long-term value of successful events more than pays …
Continue reading “How To Use Facebook Ads To Market Your Events”
~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …
Continue reading “5 Characteristics Of High-Growth Organizations”
