Why Social Media Experience is The New Marketing

the social media experience
The Social Media Experience (SMX) is the result of a series of activities online designed to understand and recognize emotion, and deliver relevant and personalized experiences. This is why SMX is one of the hot digital trends in marketing for 2020. Digital emotions are different from physical emotions. And the future adoption of new devices …

Social Media and Emotional Intelligence: 5 Secrets to Increase Your Post Engagement

Social Media and Emotional Intelligence: 5 Secrets to Increase Your Post Engagement
Emotion triggers post engagement on social media resulting in increased brand awareness, user perception and intent to buy. Daniel Goleman is the author of Emotional Intelligence: Why It Can Matter More Than IQ. In his book he highlights five qualities that blend to create EQ. He then concludes that interpersonal smarts referred to as "emotional …

How to Integrate Email Marketing With Your Social Media Strategy

How to Integrate Email Marketing With Your Social Media Strategy
The GUSTA marketing system is designed for businesses looking to develop deeper and stronger relationships with people in their networks, increase repeat business, sales, and referrals.  It's a framework that  integrates email marketing with your social media strategy.  We’ve had the opportunity to test it successfully for a few of our clients who provide professional …

Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border

brooke-ence-influencermarketing-article

99.3% of Influencers surveyed say they work on Instagram.  Influencer marketing is about creating an emotional experience between a brand or cause and their target audience.  These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …

Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.

Lego Uses Social Media To Enhance The Customer Experience

I grew up with LEGOs, they were a staple of my childhood.  Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment.  It was social media and the customer experience that reinvented the block toy manufacturer and turned it …

5 Characteristics Of High-Growth Organizations

~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …

6 Marketing Trends To Take Advantage of in 2018

How are your marketing activities performing? First quarter is almost over.  How are your marketing activities performing?  Are you getting the results you expected?  If the answer is NO, you’re not alone.  The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals.  Another challenge is that your …