How to Use Emotional Intelligence and Social Media To Develop Stronger and Deeper Relationships With Your Clients and Employees
The Customer Service Revolution; 5 Strategies To Improve The Social Media Experience
Social Media and Emotional Intelligence: 5 Secrets to Increase Your Post Engagement
How Social Affects Your Brand Reputation
"Your reputation precedes you." Your social footprint will affect your brand reputation whether you choose to acknowledge it or not. 93% of customers read online reviews about local businesses before they engage with the brand. We live in the era of social media and its far-reaching influence. How does social affect your brand reputation? Here …
Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border
99.3% of Influencers surveyed say they work on Instagram. Influencer marketing is about creating an emotional experience between a brand or cause and their target audience. These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …
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9 Tips to Produce an Effective Social Marketing Video
To market your services to new audiences, you’ll have to test what is the best medium to deliver your message. In this article I’ll share with you some insights on how to produce an effective social marketing video to raise awareness, and, ultimately, find more customers. It’s worth noting that I use AB testing in …
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How T-Mobile Changed Social; The 4 Facebook Strategies; House of Peru Comes to Balboa Park
John Legere, CEO of T-Mobile, has changed the face of Social Media one recipe at a time. How committed is T-Mobile? To the point of answering many questions and comments within an hour of the original post going live. Are you shopping for a new phone plan today? No. But down the line when you …
Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.
I grew up with LEGOs, they were a staple of my childhood. Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment. It was social media and the customer experience that reinvented the block toy manufacturer and turned it …
How To Use A Simple Six-Point Formula To Find More Customers On Social Media
Over 70% of adults use some form of Social Media, and Facebook is the most widely used platform (Pew Research). In this article I’ll show you a Six-Point Formula you can use to find more customers using Facebook Marketing. But how does Facebook Marketing drive results? Producing leads. Using Facebook marketing tools, businesses can target …
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12 Landing Page Optimization Best Practices
"All my experience says that for a great many products, long copy sells more than short … advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not." ~ David Ogilvy The quote above sums up why the surge in sales landing pages. You’ve seen them. Squeeze …
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How To Use Facebook Ads To Market Your Events
It is becoming more and more difficult to get people to your events. There is so much noise. No one is listening, everyone is talking. I have been marketing events for many years and it has not gotten any easier. Why do we continue producing events? The long-term value of successful events more than pays …
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7 Quick Ideas You Can Change On Your Website To Attract More Customers.
How frequently do you update your website? Truth is no business is ever done with their website. The time of static webpages is dead. Access to dynamic sites makes it easy to change content regularly and affordably. If you don't update something on your website, even if it is writing a blog post, your competition …
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How A/B Testing Yields Higher Conversion Rates?
A/B testing, or as Facebook calls it split testing, is a concept that has been around for over 100 years. It’s used in online marketing to test how small differences in your message can influence behavior. Optimizing and customizing your message for your target audience yields an increase in conversion rates. Its applications can range …
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5 Places Where Companies Are Now Investing Their Marketing Dollars
Remember The Circus? I saw the movie The Greatest Showman last week. It stars Hugh Jackman as P.T. Barnum, the famed visionary and marketing genius behind the Barnum and Bailey Circus. I loved this movie among other things because of all the marketing references and activities used by Barnum as he grew his new business. …
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5 Characteristics Of High-Growth Organizations
~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …
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Learn How to Launch a B2B Facebook Marketing Campaign in 7 Easy Steps
Talk about a public grilling! Last week nearly 100 lawmakers in the House and Senate interrogated Mark Zuckerberg about the company's handling of user information. This issue is so serious the social media giant's privacy standards have been put into question. For a business owner and marketer like myself, this is just No Bueno. Most …
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Learn How I Used 1 Marketing Funnel To Drive Qualified Leads.
The Backstory. This story begins in the summer of 2008 when I got hired to produce, sell, and market national public events. Highly motivated, I set out to show my new boss I was the best decision she had ever made. While confident in my sales skills, I was not confident in my marketing abilities. …
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6 Marketing Trends To Take Advantage of in 2018
How are your marketing activities performing? First quarter is almost over. How are your marketing activities performing? Are you getting the results you expected? If the answer is NO, you’re not alone. The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals. Another challenge is that your …
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Beginners Mind
~ By Dan Thurmon, Keynote Speaker, Author. What is the downside of expertise? The benefit of beginning? Watch this short video and read below for further insights. Please share your comments and questions, as we know your words and ideas can benefit others! In this video, we touch on the “Stages of Competence,” which was …
How to Create a Website Custom Audience on Facebook.
I've received a number of questions about creating a website custom audience on Facebook since I touched on the topic in a previous episode of our Facebook series 1 Marketing Idea under 3 Minutes. While a custom audience can be created from an existing list of customers, you can also create one from all users who …
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What is Your Personal Leadership Brand?
~by Guest Author Barb Moses, CEO, High5Leadership. Last week I got an email from a graduate of the 3-day Intensive class. It included a picture he took of a huge billboard that said BE JOY (Interestingly, he took the picture while driving as his wife was telling him he shouldn’t do that). He told me …