Why The Social Media Experience™ is The New Marketing

Social media experience is the new marketing
Experiential Marketing (XMarketing) has evolved consistent with the speed of technology over the last decade. Changes in how and where we consume content, continue to push brands to be more personal and authentic. 15 second Reels are the new 30 second TV commercials. And social media videos are provocative, entertaining, moving, and driving real-time engagement.

How to Integrate Email Marketing With Your Social Media Strategy

How to Integrate Email Marketing With Your Social Media Strategy

The GUSTA marketing system is designed for businesses looking to develop deeper and stronger relationships with people in their networks, increase repeat business, sales, and referrals.  It's a framework that  integrates email marketing with your social media strategy.  We’ve had the opportunity to test it successfully for a few of our clients who provide professional …

Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border

brooke-ence-influencermarketing-article

99.3% of Influencers surveyed say they work on Instagram.  Influencer marketing is about creating an emotional experience between a brand or cause and their target audience.  These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …

Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.

Lego Uses Social Media To Enhance The Customer Experience

I grew up with LEGOs, they were a staple of my childhood.  Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment.  It was social media and the customer experience that reinvented the block toy manufacturer and turned it …

5 Characteristics Of High-Growth Organizations

~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …