REINVENTING THE DIGITAL EXPERIENCE.
What is the Social Media Experience?
The Social Media Experience (SMX) is the result of a series of online activities designed to personalize interactions by eliciting emotion, resulting in stronger and deeper relationships with clients. Sign up for the Marketing Memos and learn how to use the social media experience to attract and retain more clients.
Continue readingHow to Become the Authority in Your Industry by Growing Your Personal Brand
I had no idea what to expect! The invitation only social media networking app ‘Clubhouse’ was drawing the likes of Mark Zuckerberg and Elon Musk. Earlier this month, a friend told me she had a few Clubhouse invites available. I had been hearing about this app all across social, but I had no idea what …
Continue reading "1B Clubhouse App Crashes Social Media Party"
Using Emotional Intelligence (EQ) to elicit emotion connects a brand with its audience at a more personal level.
Continue readingSocial Media and Emotional Intelligence: 5 Secrets to Increase Your Post Engagement
62% of people say they have become more interested in a brand or product after seeing it in Instagram Stories (Hootsuite). Social Media Stories (Stories) are 15 second vertical videos that last 24 hours. They provide a different video digital experience.
Continue readingA Vertical Path to a Rich Social Media Experience
Facebook invested over $10 million on Super Bowl ads featuring Sylvester Stallone and Chris Rock promoting their revamped Facebook Groups platform. In contrast to Facebook Pages, you can build exclusive communities using Facebook Groups (Groups). Groups offer an immersive, virtual experience, where brands provide extra value in the form of exclusive content you can monetize, …
Continue reading "3 Proven Ways to Monetize Facebook Groups"
The Social Media Experience (SMX) is the result of a series of activities online designed to understand and recognize emotion, and deliver relevant and personalized experiences. This is why SMX remains one of the hot digital trends in marketing for 2022. Digital emotions are different from physical emotions. And the future adoption of new devices …
Continue reading "Why The Social Media Experience is The New Marketing"
Last week 1marketingidea hosted its Social Media Experience Workshop. It was an intimate learning experience where business owners and marketing managers gathered to learn how to, hands-on, create and launch a Facebook marketing campaign. We developed a strategy, observed a marketing funnel, and defined a target audiences. In this article I’ll describe the 3 types of …
Continue reading "How to Target the Right Audience on Facebook"
My last Marketing Memo has become the most opened and most clicked-through article I’ve ever written. It uncovered 2 very specific marketing needs businesses wrestle with on a daily basis: how to drive more traffic to their website using social media, and how to improve the effectiveness of such website. I have decided to go …
Continue reading "How to Get the Right People to Read Your Content"
"57 percent of consumers think that less than half of brands create content that resonates as authentic." Just from the first few pages of John DiJulius’ latest book The Relationship Economy, I am reminded of the importance of building rapport. My career has been predicated on my ability to immediately connect, build, and maintain …
Continue reading "Rule of 4: How to be Authentic on Social Media"
What an extraordinary year. I had the privilege to present at NSAs-Influence conference, AND the honor to introduce my former boss John DiJulius at the Customer Service Revolution Conference! In preparation to give my very best, I reached out to a number of professional speakers and asked what they would want covered during my presentation. …
Continue reading "8 Ways to Increase Website Traffic Through Social Media"
I live 2 hours away from Indian Wells. Every year we go to the tennis tournament held there in the spring. It’s a Masters 1000 event which attracts the top tennis players in the world. I love this experience because it combines my 2 biggest passions: tennis and marketing. Over half a million people arrive …
Continue reading "6 Crazy Specific Hypertargeting Hacks to Find More Clients"
When was the last time you stepped onto a scale? Was it covered with dust from being unused for so long? I am going to guess you stepped on it reluctantly and somewhat afraid - like me, but you also knew that if you’re going to make any health changes in your life, it’s a …
Continue reading "5 KPIs: How to Measure Social Media Marketing Performance"
The GUSTA marketing system is designed for businesses looking to develop deeper and stronger relationships with people in their networks, increase repeat business, sales, and referrals. It's a framework that integrates email marketing with your social media strategy. We’ve had the opportunity to test it successfully for a few of our clients who provide professional …
Continue reading "How to Integrate Email Marketing With Your Social Media Strategy"
Let’s just say I was a few years late to the party. I started watching Game of Thrones on New Year’s Day and by March I had finished all 7 seasons. I had heard about the show from my brother who had used the words “cultural phenomenon” to describe it. This made me curious: what …
Continue reading "8 Lessons in Marketing From Game of Thrones"
“The cave you fear to enter holds the treasure you seek.” ~ Joseph Campbell. I’m not sugar-coating this: Instagram Stories can be scary. You need a lot of courage -at any age- not only to put yourself out there, but to do it consistently. The great news is that once you get over this fear, …
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"Your reputation precedes you." Your social footprint will affect your brand reputation whether you choose to acknowledge it or not. 93% of customers read online reviews about local businesses before they engage with the brand. We live in the era of social media and its far-reaching influence. How does social affect your brand reputation? Here …
99.3% of Influencers surveyed say they work on Instagram. Influencer marketing is about creating an emotional experience between a brand or cause and their target audience. These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …
Continue reading "Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border"
I grew up with LEGOs, they were a staple of my childhood. Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment. It was social media and the customer experience that reinvented the block toy manufacturer and turned it …
It is becoming more and more difficult to get people to your events. There is so much noise. No one is listening, everyone is talking. I have been marketing events for many years and it has not gotten any easier. Why do we continue producing events? The long-term value of successful events more than pays …
Continue reading "How To Use Facebook Ads To Market Your Events"
