Rule of 4: How to be Authentic on Social Media

"57 percent of consumers think that less than half of brands create content that resonates as authentic."   Just from the first few pages of John DiJulius’ latest book The Relationship Economy, I am reminded of the importance of building rapport. My career has been predicated on my ability to immediately connect, build, and maintain …

8 Ways to increase website traffic through social media

Drive website traffic from social media
What an extraordinary year thus far. I had the privilege to present at NSAs-Influence19 conference, AND the honor to introduce my former boss at the Customer Service Revolution Conference!  In preparation to give my very best, I reached out to a number of professional speakers and asked what they would want covered during my presentation. …

How to Integrate Email Marketing With Your Social Media Strategy

How to Integrate Email Marketing With Your Social Media Strategy
The GUSTA marketing system is designed for businesses looking to develop deeper and stronger relationships with people in their networks, increase repeat business, sales, and referrals.  It's a framework that  integrates email marketing with your social media strategy.  We’ve had the opportunity to test it successfully for a few of our clients who provide professional …