How to Create a Website Custom Audience on Facebook.

I’ve received a number of questions about creating a website custom audience on Facebook since I touched on the topic in a previous episode of our Facebook series 1 Marketing Idea under 3 Minutes.

While a custom audience can be created from an existing list of customers, you can also create one from all users who have visited your website using a Facebook Pixel tracking code.

The Hilton Anatole in Texas

I received an email from a conference I’ll be attending in Texas. The Hilton Anatole in Texas is the host hotel.  So I clicked through the link to the Hilton Anatole site to learn more about the hotel’s amenities and to book my stay. NOTE: I did not book my stay successfully (see image below).

Once finished I went to my Facebook News Feed and I noticed I was immediately served an ad from the hotel on my Facebook News Feed (see image below).

Creating a Website Custom Audience on Facebook

Here’s how it works:

  • Go to your Facebook Ads Manager
  • Then click on Tools
  • Find the column titled Measure and Report and click on Pixels

  • Then click on Add Data Source and a pop up will give you 3 options on how to install the code
  • Depending on your skill level you can do this alone or send it to your web person

  • Once the Pixel is on your site create a Facebook campaign from your Company Page.
  • The type of campaign you select is called “Traffic” 
  • When you get to the ad creation portion, you’ll see your pixel at the bottom 
  • Finally, Run the campaign

Would love to hear your comments on this process or better yet ways to streamline it.

About the author

David Wagner
Marketing Consultant at

Daveeed is the lead Marketing Consultant and CEO at 1marketingidea LLC.  He provides exclusive insights into how to produce a successful strategic marketing plan that yields results.  But don’t take our word, read what others have to say about his work.