How to Create a Website Custom Audience on Facebook.

I’ve received a number of questions about creating a website custom audience on Facebook since I touched on the topic in a previous episode of our Facebook series 1 Marketing Idea under 3 Minutes.

While a custom audience can be created from an existing list of customers, you can also create one from all users who have visited your website using a Facebook Pixel tracking code.

The Hilton Anatole in Texas

I received an email from a conference I’ll be attending in Texas. The Hilton Anatole in Texas is the host hotel. So I clicked through the link to the Hilton Anatole site to learn more about the hotel’s amenities and to book my stay. NOTE: I did not book my stay successfully (see image below).

Once finished I went to my Facebook News Feed and I noticed I was immediately served an ad from the hotel on my Facebook News Feed (see image below).

Creating a Website Custom Audience on Facebook

Here’s how it works:

Go to your Facebook Ads Manager
Then click on Tools
Find the column titled Measure and Report and click on Pixels

Then click on Add Data Source and a pop up will give you 3 options on how to install the code
Depending on your skill level you can do this alone or send it to your web person

Once the Pixel is on your site create a Facebook campaign from your Company Page.
The type of campaign you select is called “Traffic”
When you get to the ad creation portion, you’ll see your pixel at the bottom
Finally, Run the campaign