How Social Affects Your Brand Reputation

Reviews-Online reputation

"Your reputation precedes you." Your social footprint will affect your brand reputation whether you choose to acknowledge it or not.  93% of customers read online reviews about local businesses before they engage with the brand.  We live in the era of social media and its far-reaching influence.  How does social affect your brand reputation? Here …

Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border

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99.3% of Influencers surveyed say they work on Instagram.  Influencer marketing is about creating an emotional experience between a brand or cause and their target audience.  These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …

How T-Mobile Changed Social; The 4 Facebook Strategies; House of Peru Comes to Balboa Park

John Legere, CEO of T-Mobile, has changed the face of Social Media one recipe at a time.  How committed is T-Mobile? To the point of answering many questions and comments within an hour of the original post going live.  Are you shopping for a new phone plan today? No.  But down the line when you …

Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.

Lego Uses Social Media To Enhance The Customer Experience

I grew up with LEGOs, they were a staple of my childhood.  Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment.  It was social media and the customer experience that reinvented the block toy manufacturer and turned it …

How A/B Testing Yields Higher Conversion Rates?

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A/B testing, or as Facebook calls it split testing, is a concept that has been around for over 100 years.  It’s used in online marketing to test how small differences in your message can influence behavior.  Optimizing and customizing your message for your target audience yields an increase in conversion rates.  Its applications can range …

5 Characteristics Of High-Growth Organizations

~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …

6 Marketing Trends To Take Advantage of in 2018

How are your marketing activities performing? First quarter is almost over.  How are your marketing activities performing?  Are you getting the results you expected?  If the answer is NO, you’re not alone.  The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals.  Another challenge is that your …

Beginners Mind

~ By Dan Thurmon, Keynote Speaker, Author. What is the downside of expertise? The benefit of beginning? Watch this short video and read below for further insights. Please share your comments and questions, as we know your words and ideas can benefit others! In this video, we touch on the “Stages of Competence,” which was …