Social Media and Emotional Intelligence: 5 Secrets to Increase Your Post Engagement

Social-media-and-emotional-intelligence
When we use Emotional Intelligence (EQ) and embed emotion in our ad creative, copy, and overall social media marketing strategy, we connect with our audience at a more personal level. Emotion is what triggers post engagement on social media resulting in increased brand awareness, user perception and intent to buy. Daniel Goleman the author of …

Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border

brooke-ence-influencermarketing-article

99.3% of Influencers surveyed say they work on Instagram.  Influencer marketing is about creating an emotional experience between a brand or cause and their target audience.  These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …

Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.

Lego Uses Social Media To Enhance The Customer Experience

I grew up with LEGOs, they were a staple of my childhood.  Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment.  It was social media and the customer experience that reinvented the block toy manufacturer and turned it …

5 Characteristics Of High-Growth Organizations

~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …

6 Marketing Trends To Take Advantage of in 2018

How are your marketing activities performing? First quarter is almost over.  How are your marketing activities performing?  Are you getting the results you expected?  If the answer is NO, you’re not alone.  The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals.  Another challenge is that your …

Beginners Mind

~ By Dan Thurmon, Keynote Speaker, Author. What is the downside of expertise? The benefit of beginning? Watch this short video and read below for further insights. Please share your comments and questions, as we know your words and ideas can benefit others! In this video, we touch on the “Stages of Competence,” which was …

4 Marketing Ideas Guaranteed To Improve Your Website User Engagement.

Is your website moving visitors to interact more with your content, products or service offerings? Your website is your store. It’s not enough that people walk into the store. They need to have an experience; engage with the employees; learn more about the merchandise; and ultimately buy.  Website engagement might be clicked links, comments, online …

You’re Most Likely to Do Something Extreme Right Before You Turn 30

~By Guest New York Times Best Selling Author, Daniel Pink. Each year, cities, regions, and other organizers around the world host around 3,000 marathons. In large races like the Los Angeles Marathon and the London Marathon, more than half the participants are running a marathon for the very first time. For Red Hong Yi, an artist based in Malaysia, …

Six Things That Make Yours the Brand Customers cannot Live Without.

~Guest post by Author and Keynote Speaker John DiJulius. World’s Most Admired Companies Fortune Magazine’s list of the World’s Most Admired Companies was released and it is a very interesting list indeed. It shouldn’t surprise anyone that as you scroll down, the companies that have a reputation for providing a world-class customer experience dominate the …