Social Media and Emotional Intelligence: 5 Secrets to Increase Your Post Engagement

Social Media and Emotional Intelligence: 5 Secrets to Increase Your Post Engagement
Emotion triggers post engagement on social media resulting in increased brand awareness, user perception and intent to buy. Daniel Goleman is the author of Emotional Intelligence: Why It Can Matter More Than IQ. In his book he highlights five qualities that blend to create EQ. He then concludes that interpersonal smarts referred to as "emotional …

Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border

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99.3% of Influencers surveyed say they work on Instagram.  Influencer marketing is about creating an emotional experience between a brand or cause and their target audience.  These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …

Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.

Lego Uses Social Media To Enhance The Customer Experience

I grew up with LEGOs, they were a staple of my childhood.  Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment.  It was social media and the customer experience that reinvented the block toy manufacturer and turned it …