How To Improve Your Sales and Marketing Efforts On LinkedIn

80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

LinkedIn (LI) is a social media business, marketing, and employment-oriented platform owned by Microsoft. With over 570 Million members, it operates via websites and mobile apps, building engagement among professional networks. How do you use LinkedIn to generate more business? In the following article I will give you 5 game changing technology tools that will improve your sales and marketing efforts.

5 Game Changing LinkedIn Tools To Improve Your Sales and Marketing Efforts

Meet Leonard

Are you sitting down….Leonard allows you to send messages to a select group of your network in bulk. Automatically send hundreds of personalized connection requests in minutes to grow your network. Yep! Not only that, Leonard lets you send unlimited InMails to people not in your network. Go from connecting, to messaging, to prospecting, to lead generation in record time.

LinkedIn Marketing Solutions

Like Facebook and Google, LinkedIn has its own advertising platform, where you can set up paid campaigns to generate leads, drive website traffic, and build brand awareness. I get asked frequently whether to use Facebook ads or LinkedIn ads. I say both! I think this image speaks for itself – LinkedIn runs ads on Facebook and Facebook runs ads on LinkedIn.

linkedin-facebook-marketing 1marketingideaLinkedIn Sales Navigator

Talk about building and nurturing customer relationships. LinkedIn Sales Navigator is CRM tool designed to help your team with sales prospecting and closing deals. Find and build relationships with the right people through social media, with a search experience that delivers the most relevant prospects.

LinkedIn Publishing Platform

Have a story to tell or relevant content to share? Create an article, just like you would a blog post, directly from the LinkedIn news feed. If you have never blogged before, the LinkedIn publishing platform gives you an easy way to share your story with the world. You don’t have to worry about signing up elsewhere or dealing with complex issues in your own website.

Jobs

More than 90% of recruiters use LinkedIn regularly, and 1 hire is made every 10 seconds on the Jobs platform. You can post a job in minutes to a targeted group and keep track of applications on a simple dashboard. You only pay for results, and you get to leverage your own network to learn more about the candidates before you meet them for the first time.

About the Author

David Wagner is the Lead Consultant at 1marketingidea, a San Diego digital marketing consulting firm that specializes in social media marketing, websites, email marketing, video marketing, and event marketing.