Is your website moving visitors to interact more with your content, products or service offerings?
Your website is your store. It’s not enough that people walk into the store. They need to have an experience; engage with the employees; learn more about the merchandise; and ultimately buy. Website engagement might be clicked links, comments, online forms, downloaded documents and watched videos, among other possibilities. Here are 4 marketing ideas guaranteed to improve your website user engagement:
Capture Hot Leads With Online Forms
Also called lead-forms these come in all different shapes and sizes. Most email marketing applications like Constant Contact, MailChimp or Infusion Soft have them. You can customize these forms to collect as little or as much information as you deem relevant. For example: collecting their website, familiarizes you with their industry, and prepares you for a follow up call. Always include a lead source field to keep track of your marketing efforts. A SalesForce study found that companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost. Check out this effective example we used at The DiJulius Group, THE authority on Customer Experience Consulting.
Two things to keep in mind when creating your online forms:
• Include the right number of fields, remove unnecessary fields.
• Have a strong call-to-action. 72% of B2B marketers don’t have any calls-to-action on their interior pages. Don’t be shy and tell them what to do next: Subscribe.
Reduce Number of Visitors Lost with A Mobile Friendly Design
Go ahead, look at your website on your mobile device. If it isn’t mobile friendly, you’ll see the full-size website shrunk down to fit on the small screen of a mobile phone. Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device – SWEOR.
There are now more mobile internet users than desktop internet users – 3.5 billion global mobile Internet users as of August 2017 spending an estimated 5 hours a day on their mobile devices. If your website looks bad on a mobile device, you are losing customers. Ask yourself:
• Is the site easy to navigate?
• Is the font easy to read and are the pictures the right size?
• Does it have an intro or welcome video?
Connect With Your Audience Using Video Marketing
Storytelling and live streaming on Facebook, Instagram, and YouTube is now part of most strategic marketing plans. When it comes to user engagement social video generates 1200% more shares than text and images combined – SmallBizTrends. Marketers who use video grow revenue 49% faster than non-video users. And HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video. Here are 8 video marketing ideas you can implement at your company to increase user engagement.
Nurture Your Database with Email Newsletters
Writing and sending newsletters enables you to maintain top-of-mind awareness from your network. Relevant content is the best way to remind your network who you are, and what are you good at. Email marketing has an ROI of 3800% – DMA National Client Email Report. Here are 7 reasons why email newsletters are worth implementing to increase user engagement.