Continue reading "5 KPIs: How to Measure Social Media Marketing Performance"
Social Media and Emotional Intelligence: 7 Secrets to Increase Your Post Engagement
Continue reading "Social Media and Emotional Intelligence: 7 Secrets to Increase Your Post Engagement"
Why Authenticity Sits at The Heart of a Meaningful Personal Digital Experience
I recently attended an event where CMOs of some of the top companies discussed future trends in their industries. Amazon Prime’s CMO described how they approach programming and the excitement behind The Lord of The Rings Prequel, “The Rings of Power”. Denny’s CMO reinforced that even in challenging times they have stayed committed to regaining their position …
Continue reading "Why Authenticity Sits at The Heart of a Meaningful Personal Digital Experience"
Why The Social Media Experience™ is The New Marketing
Experiential Marketing (XMarketing) has evolved consistent with the speed of technology over the last decade. Changes in how and where we consume content, continue to push brands to be more personal and authentic. 15 second Reels are the new 30 second TV commercials. And social media videos are provocative, entertaining, moving, and driving real-time engagement.
Continue readingWhy The Social Media Experience™ is The New Marketing
How to Become the Authority in Your Industry by Growing Your Personal Brand
Do you want to grow your personal brand? Wondering how to become the authority in your industry? In this article, you’ll find a five-step process (ACMES) on how to connect deeply with your audience, build long-term relationships, and scale up your personal brand.
Continue readingHow to Become the Authority in Your Industry by Growing Your Personal Brand
13 Best Practices To Drastically Improve Your Website Performance
A great website attracts the right people and moves them to take action. Often designers will build a website with pretty colors and cool animations. Heavy focus is placed on look and feel but not on using the right words. This problem becomes evident by the lack of online conversions.
Continue reading13 Best Practices To Drastically Improve Your Website Performance
1B Clubhouse App Crashes Social Media Party
I had no idea what to expect! The invitation only social media networking app ‘Clubhouse’ was drawing the likes of Mark Zuckerberg and Elon Musk. Earlier this month, a friend told me she had a few Clubhouse invites available. I had been hearing about this app all across social, but I had no idea what …
Continue reading “1B Clubhouse App Crashes Social Media Party”
A Vertical Path to a Rich Social Media Experience
62% of people say they have become more interested in a brand or product after seeing it in Instagram Stories (Hootsuite). Social Media Stories (Stories) are 15 second vertical videos that last 24 hours. They provide a different video digital experience.
Continue readingA Vertical Path to a Rich Social Media Experience
3 Proven Ways to Monetize Facebook Groups
Facebook invested over $10 million on Super Bowl ads featuring Sylvester Stallone and Chris Rock promoting their revamped Facebook Groups platform. In contrast to Facebook Pages, you can build exclusive communities using Facebook Groups (Groups). Groups offer an immersive, virtual experience, where brands provide extra value in the form of exclusive content you can monetize, …
Continue reading “3 Proven Ways to Monetize Facebook Groups”
How to Target the Right Audience on Facebook
Last week 1marketingidea hosted its Social Media Experience Workshop. It was an intimate learning experience where business owners and marketing managers gathered to learn how to, hands-on, create and launch a Facebook marketing campaign. We developed a strategy, observed a marketing funnel, and defined a target audiences. In this article I’ll describe the 3 types of …
Continue reading “How to Target the Right Audience on Facebook”
How to Get the Right People to Read Your Content
My last Marketing Memo has become the most opened and most clicked-through article I’ve ever written. It uncovered 2 very specific marketing needs businesses wrestle with on a daily basis: how to drive more traffic to their website using social media, and how to improve the effectiveness of such website. I have decided to go …
Continue reading “How to Get the Right People to Read Your Content”
Rule of 4: How to be Authentic on Social Media
“57 percent of consumers think that less than half of brands create content that resonates as authentic.” Just from the first few pages of John DiJulius’ latest book The Relationship Economy, I am reminded of the importance of building rapport. My career has been predicated on my ability to immediately connect, build, and maintain …
Continue reading “Rule of 4: How to be Authentic on Social Media”
8 Ways to Increase Website Traffic Through Social Media
What an extraordinary year. I had the privilege to present at NSAs-Influence conference, AND the honor to introduce my former boss John DiJulius at the Customer Service Revolution Conference! In preparation to give my very best, I reached out to a number of professional speakers and asked what they would want covered during my presentation. …
Continue reading “8 Ways to Increase Website Traffic Through Social Media”
6 Crazy Specific Hypertargeting Hacks to Find More Clients
I live 2 hours away from Indian Wells. Every year we go to the tennis tournament held there in the spring. It’s a Masters 1000 event which attracts the top tennis players in the world. I love this experience because it combines my 2 biggest passions: tennis and marketing. Over half a million people arrive …
Continue reading “6 Crazy Specific Hypertargeting Hacks to Find More Clients”
7 Tips to Optimize Your Website; 5 for Your Facebook Page
How to Integrate Email Marketing With Your Social Media Strategy
The GUSTA marketing system is designed for businesses looking to develop deeper and stronger relationships with people in their networks, increase repeat business, sales, and referrals. It’s a framework that integrates email marketing with your social media strategy. We’ve had the opportunity to test it successfully for a few of our clients who provide professional …
Continue reading “How to Integrate Email Marketing With Your Social Media Strategy”
8 Lessons in Marketing From Game of Thrones
Let’s just say I was a few years late to the party. I started watching Game of Thrones on New Year’s Day and by March I had finished all 7 seasons. I had heard about the show from my brother who had used the words “cultural phenomenon” to describe it. This made me curious: what …
Continue reading “8 Lessons in Marketing From Game of Thrones”
How To Use Instagram Stories To Grow Your Business
“The cave you fear to enter holds the treasure you seek.” ~ Joseph Campbell. I’m not sugar-coating this: Instagram Stories can be scary. You need a lot of courage -at any age- not only to put yourself out there, but to do it consistently. The great news is that once you get over this fear, …
Continue reading “How To Use Instagram Stories To Grow Your Business”
Are you ready for LinkedIn Live Video?
6 Website Design Trends for 2019 With Examples
Leverage Emotional Intelligence and Transform Your Marketing
5 Ways To Boost Your Facebook Campaign With Custom Audiences
Spotlight On: Christine Cashen, Top Female Funny Motivational Speaker
How To Improve Your Sales and Marketing Efforts On LinkedIn
How to Use Emotional Intelligence and Social Media To Develop Stronger and Deeper Relationships With Your Clients and Employees
The Customer Service Revolution; 5 Strategies To Improve The Social Media Experience
How Social Affects Your Brand Reputation
“Your reputation precedes you.” Your social footprint will affect your brand reputation whether you choose to acknowledge it or not. 93% of customers read online reviews about local businesses before they engage with the brand. We live in the era of social media and its far-reaching influence. How does social affect your brand reputation? Here …
Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border
99.3% of Influencers surveyed say they work on Instagram. Influencer marketing is about creating an emotional experience between a brand or cause and their target audience. These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …
Continue reading “Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border”