5 Places Where Companies Are Now Investing Their Marketing Dollars
5 Characteristics Of High-Growth Organizations
~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …
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Launch a Business-to-Business Marketing Campaign in 7 Easy Steps
Learn How I Used 1 Marketing Funnel To Drive Qualified Leads.
The Backstory. This story begins in the summer of 2008 when I got hired to produce, sell, and market national public events. Highly motivated, I set out to show my new boss I was the best decision she had ever made. While confident in my sales skills, I was not confident in my marketing abilities. …
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6 Marketing Trends To Take Advantage of in 2018
How are your marketing activities performing? First quarter is almost over. How are your marketing activities performing? Are you getting the results you expected? If the answer is NO, you’re not alone. The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals. Another challenge is that your …
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Beginners Mind
~ By Dan Thurmon, Keynote Speaker, Author. What is the downside of expertise? The benefit of beginning? Watch this short video and read below for further insights. Please share your comments and questions, as we know your words and ideas can benefit others! In this video, we touch on the “Stages of Competence,” which was …
How to Create a Website Custom Audience on Facebook.
I've received a number of questions about creating a website custom audience on Facebook since I touched on the topic in a previous episode of our Facebook series 1 Marketing Idea under 3 Minutes. While a custom audience can be created from an existing list of customers, you can also create one from all users who …
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What is Your Personal Leadership Brand?
~by Guest Author Barb Moses, CEO, High5Leadership. Last week I got an email from a graduate of the 3-day Intensive class. It included a picture he took of a huge billboard that said BE JOY (Interestingly, he took the picture while driving as his wife was telling him he shouldn’t do that). He told me …
4 Marketing Ideas Guaranteed To Improve Your Website User Engagement.
Is your website moving visitors to interact more with your content, products or service offerings? Your website is your store. It’s not enough that people walk into the store. They need to have an experience; engage with the employees; learn more about the merchandise; and ultimately buy. Website engagement might be clicked links, comments, online …
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5 Key Components of a Social Customer Care Training Program
5 Marketing Ideas for Your Facebook Page
I remember creating our first Facebook page, at a time when there was no clear evidence of monetary benefits. It would pay HUGE dividends years later as it became our primary way of developing clients into long-term relationships. People access Facebook an average 8 times per day. If you have a Company Facebook Page check …
You’re Most Likely to Do Something Extreme Right Before You Turn 30
~By Guest New York Times Best Selling Author, Daniel Pink. Each year, cities, regions, and other organizers around the world host around 3,000 marathons. In large races like the Los Angeles Marathon and the London Marathon, more than half the participants are running a marathon for the very first time. For Red Hong Yi, an artist based in Malaysia, …
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7 Reasons Why Email Newsletters Remain A Great Marketing Idea
Staying in contact with people over the years can be a daunting task. 1 marketing idea to stay on their radar is an email newsletter. Relevant content is the best way to remind your network who you are, and what are you good at. And if too much time has gone by, it serves to …
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6 Email Marketing Ideas that Stand Out In My Inbox
Six Things That Make Yours the Brand Customers cannot Live Without.
~Guest post by Author and Keynote Speaker John DiJulius. World’s Most Admired Companies Fortune Magazine’s list of the World’s Most Admired Companies was released and it is a very interesting list indeed. It shouldn’t surprise anyone that as you scroll down, the companies that have a reputation for providing a world-class customer experience dominate the …
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8 Video Marketing Ideas to Grow Your Business Fast.
If you are a service professional, an attorney, even a dentist, having a welcome video is essential to showcase your brand’s personality. People spend on average 2.6x more time on pages with video than without. And a video on a landing page can increase conversions by 80% or more. For example, if you’re a keynote …
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Elon Musk’s Response to Puerto Rico Is Pure Marketing Genius
"When I was in college, I wanted to be involved in things that would change the world." Elon Musk may have said those words decades ago, but perhaps never in his storied career has he proved them truer than with his recent tweet about rebuilding Puerto Rico's electrical grid. Here's the back story This week, …
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My Top 12 Books Worth Reading in 2018
"Grow Your Mind Grow Your Business." Gosh there are SO many books worth reading and so little time. Admittedly, I've had most success when buying a book at an airport, before an international flight, where I know I can hack away at it for a few hours on end. I am also very fortunate and grateful …
2018 Marketing Conference Picks
As an event production company we have not only produced national events but also promoted a very high caliber group of speakers and experienced more events than most event organizers. We have used events to market products and services to captive audiences from San Diego to New York. If you have a story to tell, …
What Happened to Customer Service in America? Delivering A World-Class Customer Experience is your only competitive advantage.
The world’s most sought after experts pay tribute to the one aspect of business that remains the secret to success: the Customer Experience The Secret Service Summit shares insight, knowledge, and strategies from sought after customer experience experts. Final Countdown Price ends September 30. Customer Service is at the core of our nation's most …
10 Reasons Why Attending a Customer Service Conference Changes Lives
A conference is 1marketingidea which gives your brand the platform to deliver your latest innovations and offerings to a targeted captive audience.