99.3% of Influencers surveyed say they work on Instagram. Influencer marketing is about creating an emotional experience between a brand or cause and their target audience. These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …
Continue reading "Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border"
I grew up with LEGOs, they were a staple of my childhood. Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment. It was social media and the customer experience that reinvented the block toy manufacturer and turned it …
It is becoming more and more difficult to get people to your events. There is so much noise. No one is listening, everyone is talking. I have been marketing events for many years and it has not gotten any easier. Why do we continue producing events? The long-term value of successful events more than pays …
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~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …
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The Backstory. This story begins in the summer of 2008 when I got hired to produce, sell, and market national public events. Highly motivated, I set out to show my new boss I was the best decision she had ever made. While confident in my sales skills, I was not confident in my marketing abilities. …
Continue reading "Learn How I Used 1 Marketing Funnel To Drive Qualified Leads."
How are your marketing activities performing? First quarter is almost over. How are your marketing activities performing? Are you getting the results you expected? If the answer is NO, you’re not alone. The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals. Another challenge is that your …
Continue reading "6 Marketing Trends To Take Advantage of in 2018"
~ By Dan Thurmon, Keynote Speaker, Author. What is the downside of expertise? The benefit of beginning? Watch this short video and read below for further insights. Please share your comments and questions, as we know your words and ideas can benefit others! In this video, we touch on the “Stages of Competence,” which was …
I've received a number of questions about creating a website custom audience on Facebook since I touched on the topic in a previous episode of our Facebook series 1 Marketing Idea under 3 Minutes. While a custom audience can be created from an existing list of customers, you can also create one from all users who …
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~by Guest Author Barb Moses, CEO, High5Leadership. Last week I got an email from a graduate of the 3-day Intensive class. It included a picture he took of a huge billboard that said BE JOY (Interestingly, he took the picture while driving as his wife was telling him he shouldn’t do that). He told me …
Is your website moving visitors to interact more with your content, products or service offerings? Your website is your store. It’s not enough that people walk into the store. They need to have an experience; engage with the employees; learn more about the merchandise; and ultimately buy. Website engagement might be clicked links, comments, online …
Continue reading "4 Marketing Ideas Guaranteed To Improve Your Website User Engagement."
I remember creating our first Facebook page, at a time when there was no clear evidence of monetary benefits. It would pay HUGE dividends years later as it became our primary way of developing clients into long-term relationships. People access Facebook an average 8 times per day. If you have a Company Facebook Page check …
~By Guest New York Times Best Selling Author, Daniel Pink. Each year, cities, regions, and other organizers around the world host around 3,000 marathons. In large races like the Los Angeles Marathon and the London Marathon, more than half the participants are running a marathon for the very first time. For Red Hong Yi, an artist based in Malaysia, …
Continue reading "You’re Most Likely to Do Something Extreme Right Before You Turn 30"
Staying in contact with people over the years can be a daunting task. 1 marketing idea to stay on their radar is an email newsletter. Relevant content is the best way to remind your network who you are, and what are you good at. And if too much time has gone by, it serves to …
Continue reading "7 Reasons Why Email Newsletters Remain A Great Marketing Idea"
~Guest post by Author and Keynote Speaker John DiJulius. World’s Most Admired Companies Fortune Magazine’s list of the World’s Most Admired Companies was released and it is a very interesting list indeed. It shouldn’t surprise anyone that as you scroll down, the companies that have a reputation for providing a world-class customer experience dominate the …
Continue reading "Six Things That Make Yours the Brand Customers cannot Live Without."
If you are a service professional, an attorney, even a dentist, having a welcome video is essential to showcase your brand’s personality. People spend on average 2.6x more time on pages with video than without. And a video on a landing page can increase conversions by 80% or more. For example, if you’re a keynote …
Continue reading "8 Video Marketing Ideas to Grow Your Business Fast."
