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How Social Affects Your Brand Reputation

Reviews-Online reputation

"Your reputation precedes you." Your social footprint will affect your brand reputation whether you choose to acknowledge it or not.  93% of customers read online reviews about local businesses before they engage with the brand.  We live in the era of social media and its far-reaching influence.  How does social affect your brand reputation? Here …

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Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border

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99.3% of Influencers surveyed say they work on Instagram.  Influencer marketing is about creating an emotional experience between a brand or cause and their target audience.  These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …

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Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.

Lego Uses Social Media To Enhance The Customer Experience

I grew up with LEGOs, they were a staple of my childhood.  Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment.  It was social media and the customer experience that reinvented the block toy manufacturer and turned it …

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