I grew up with LEGOs, they were a staple of my childhood. Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment. It was social media and the customer experience that reinvented the block toy manufacturer and turned it …
It is becoming more and more difficult to get people to your events. There is so much noise. No one is listening, everyone is talking. I have been marketing events for many years and it has not gotten any easier. Why do we continue producing events? The long-term value of successful events more than pays …
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~ Guest Article by Mark Moses, Author and CEO of CEO Coaching International. Why is it that some organizations experience tremendous success, while others struggle? In my work as a CEO Coach to several Inc 5000 companies and high-tech start-ups, I’ve observed 5 traits that distinguish organizations with accelerated growth. They Get The Right People …
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The Backstory. This story begins in the summer of 2008 when I got hired to produce, sell, and market national public events. Highly motivated, I set out to show my new boss I was the best decision she had ever made. While confident in my sales skills, I was not confident in my marketing abilities. …
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How are your marketing activities performing? First quarter is almost over. How are your marketing activities performing? Are you getting the results you expected? If the answer is NO, you’re not alone. The biggest challenge you may be facing is the use of past marketing initiatives to achieve bigger goals. Another challenge is that your …
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~ By Dan Thurmon, Keynote Speaker, Author. What is the downside of expertise? The benefit of beginning? Watch this short video and read below for further insights. Please share your comments and questions, as we know your words and ideas can benefit others! In this video, we touch on the “Stages of Competence,” which was …
I've received a number of questions about creating a website custom audience on Facebook since I touched on the topic in a previous episode of our Facebook series 1 Marketing Idea under 3 Minutes. While a custom audience can be created from an existing list of customers, you can also create one from all users who …
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~by Guest Author Barb Moses, CEO, High5Leadership. Last week I got an email from a graduate of the 3-day Intensive class. It included a picture he took of a huge billboard that said BE JOY (Interestingly, he took the picture while driving as his wife was telling him he shouldn’t do that). He told me …
Is your website moving visitors to interact more with your content, products or service offerings? Your website is your store. It’s not enough that people walk into the store. They need to have an experience; engage with the employees; learn more about the merchandise; and ultimately buy. Website engagement might be clicked links, comments, online …
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I remember creating our first Facebook page, at a time when there was no clear evidence of monetary benefits. It would pay HUGE dividends years later as it became our primary way of developing clients into long-term relationships. People access Facebook an average 8 times per day. If you have a Company Facebook Page check …
~By Guest New York Times Best Selling Author, Daniel Pink. Each year, cities, regions, and other organizers around the world host around 3,000 marathons. In large races like the Los Angeles Marathon and the London Marathon, more than half the participants are running a marathon for the very first time. For Red Hong Yi, an artist based in Malaysia, …
Continue reading "You’re Most Likely to Do Something Extreme Right Before You Turn 30"
Staying in contact with people over the years can be a daunting task. 1 marketing idea to stay on their radar is an email newsletter. Relevant content is the best way to remind your network who you are, and what are you good at. And if too much time has gone by, it serves to …
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~Guest post by Author and Keynote Speaker John DiJulius. World’s Most Admired Companies Fortune Magazine’s list of the World’s Most Admired Companies was released and it is a very interesting list indeed. It shouldn’t surprise anyone that as you scroll down, the companies that have a reputation for providing a world-class customer experience dominate the …
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If you are a service professional, an attorney, even a dentist, having a welcome video is essential to showcase your brand’s personality. People spend on average 2.6x more time on pages with video than without. And a video on a landing page can increase conversions by 80% or more. For example, if you’re a keynote …
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"When I was in college, I wanted to be involved in things that would change the world." Elon Musk may have said those words decades ago, but perhaps never in his storied career has he proved them truer than with his recent tweet about rebuilding Puerto Rico's electrical grid. Here's the back story This week, …
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"Grow Your Mind Grow Your Business." Gosh there are SO many books worth reading and so little time. Admittedly, I've had most success when buying a book at an airport, before an international flight, where I know I can hack away at it for a few hours on end. I am also very fortunate and grateful …
As an event production company we have not only produced national events but also promoted a very high caliber group of speakers and experienced more events than most event organizers. We have used events to market products and services to captive audiences from San Diego to New York. If you have a story to tell, …
The world’s most sought after experts pay tribute to the one aspect of business that remains the secret to success: the Customer Experience The Secret Service Summit shares insight, knowledge, and strategies from sought after customer experience experts. Final Countdown Price ends September 30. Customer Service is at the core of our nation's most …
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Final Countdown price discount ends September. America’s #1 Customer Service Conference shares insight, knowledge, and strategies from sought after customer experience experts. SAN DIEGO, 2017 -- The DiJulius Group has announced Daniel Pink, Mel Robbins, and a best in class lineup, will join THE authority on Customer Service, John DiJulius, at the 2017 Secret Service …
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The world’s most sought after experts pay tribute to the one aspect of business that remains the secret to success: the customer experience Tickets now available SAN DIEGO, Jan 3, 2017 -- The DiJulius Group announces America's #1 Customer Service conference, the Secret Service Summit, which helps best-in-class leaders learn new strategies and readily implementable …
Company Service Aptitude Test (C-SAT) When it comes to Customer service, do you know the rating for your company, location or department? The DiJulius Group has created an incredibly powerful tool called the Company Service Aptitude Test (C-SAT).The C-SAT not only pinpoints the Service Aptitude Level of your organization, but more importantly, it lets management …
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