Social Media Experience™ Marketing

What is the Social Media Experience™ (SMX)? The Social Media Experience is the result of a series of online activities designed to personalize interactions by eliciting emotion, resulting in stronger and deeper relationships with clients.

The world has changed, and with it, the landscape of digital marketing. Being a marketer means being in the hot seat. Consequently, you must be resourceful, creative, analytical, and an expert at Experiential Marketing.

At 1marketingidea we use a 6PS Framework that leverages the social media experience to build stronger relationships. Download the free 6PS workbook here.

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5 KPIs: How to Measure Social Media Marketing Performance

Facebook KPIs
Social media marketing has become one of the most significant marketing channels for businesses. With more than 3.6 billion social media users worldwide, the platform has become an increasingly important tool for brands to reach out to their target audience. But how can you measure the success of your social media marketing campaigns? How do …

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Social Media and Emotional Intelligence: 7 Secrets to Increase Your Post Engagement

Social-media-and-emotional-intelligence
Social media has become an essential part of our lives, allowing us to connect with friends, family, and others from all over the world. But with so many people using social media, it can be hard to stand out and engage with your audience. This is where emotional intelligence can come in handy. Using Emotional …

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Why Authenticity Sits at The Heart of a Meaningful Personal Digital Experience

Top Gun Maverick Marketing

I recently attended an event where CMOs of some of the top companies discussed future trends in their industries. Amazon Prime’s CMO described how they approach programming and the excitement behind The Lord of The Rings Prequel, “The Rings of Power”. Denny’s CMO reinforced that even in challenging times they have stayed committed to regaining their position …

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Why The Social Media Experience™ is The New Marketing

Social media experience is the new marketing

Experiential Marketing (XMarketing) has evolved consistent with the speed of technology over the last decade. Changes in how and where we consume content, continue to push brands to be more personal and authentic. 15 second Reels are the new 30 second TV commercials. And social media videos are provocative, entertaining, moving, and driving real-time engagement.

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3 Proven Ways to Monetize Facebook Groups

3 Ways to Monetize Facebook Groups
Facebook invested over $10 million on Super Bowl ads featuring Sylvester Stallone and Chris Rock promoting their revamped Facebook Groups platform. In contrast to Facebook Pages, you can build exclusive communities using Facebook Groups (Groups). Groups offer an immersive, virtual experience, where brands provide extra value in the form of exclusive content you can monetize, …

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How to Target the Right Audience on Facebook

Last week 1marketingidea hosted its Social Media Experience Workshop. It was an intimate learning experience where business owners and marketing managers gathered to learn how to, hands-on, create and launch a Facebook marketing campaign. We developed a strategy, observed a marketing funnel, and defined a target audiences. In this article I’ll describe the 3 types of …

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8 Ways to Increase Website Traffic Through Social Media

8 Ways to increase website traffic
What an extraordinary year. I had the privilege to present at NSAs-Influence conference, AND the honor to introduce my former boss John DiJulius at the Customer Service Revolution Conference! In preparation to give my very best, I reached out to a number of professional speakers and asked what they would want covered during my presentation. …

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How to Integrate Email Marketing With Your Social Media Strategy

How to Integrate Email Marketing With Your Social Media Strategy
The GUSTA marketing system is designed for businesses looking to develop deeper and stronger relationships with people in their networks, increase repeat business, sales, and referrals.  It's a framework that  integrates email marketing with your social media strategy.  We’ve had the opportunity to test it successfully for a few of our clients who provide professional …

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How Social Affects Your Brand Reputation

Reviews-Online reputation

“Your reputation precedes you.” Your social footprint will affect your brand reputation whether you choose to acknowledge it or not.  93% of customers read online reviews about local businesses before they engage with the brand.  We live in the era of social media and its far-reaching influence.  How does social affect your brand reputation? Here …

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Influencer Marketing: A Social Experience; PlasticoChallenge Crosses The Border

brooke-ence-influencermarketing-article

99.3% of Influencers surveyed say they work on Instagram.  Influencer marketing is about creating an emotional experience between a brand or cause and their target audience.  These video campaigns leverage the influence of vloggers, thought leaders, and experts, who are perceived by their audiences as trustworthy to help drive their marketing goals. The main goals behind …

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Lego Uses Social Media To Enhance The Customer Experience; 7 LinkedIN Hacks; Cristo Rey Gives Hope; Defining Your Social Strategy.

Lego Uses Social Media To Enhance The Customer Experience

I grew up with LEGOs, they were a staple of my childhood.  Some years ago, LEGO’s future seemed bleak as the Danish company lost much of its market share to video games and other forms of digital entertainment.  It was social media and the customer experience that reinvented the block toy manufacturer and turned it …

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